Life — June 21, 1928 — page 6: what you’re looking at

What you’re looking at

# Political Commentary: Henry Ford Endorses Will Rogers (1928) This page features Henry Ford's letter endorsing Will Rogers for President on the "Bunkless Party" ticket in the 1928 election. Ford argues Rogers' candidacy is serious—not a joke—because America needs someone outside the two major parties to address real problems like government waste and hypocrisy. The satire targets political gridlock: Ford suggests Rogers' humor and common sense make him a credible alternative to Republicans and Democrats, who've failed ordinary Americans. The "Bunkless Party" platform appears designed to mock both establishment parties' rhetoric. Ford emphasizes Rogers' credibility stems from his willingness to critique politicians honestly, positioning him as a genuine reform candidate despite the unconventional nomination.