Life, 1928-06-14 · page 31 of 42
Life — June 14, 1928 — page 31: what you’re looking at
What you’re looking at
This is a **golf ball advertisement** disguised as comic dialogue, appearing in *Life* magazine (page 29). Two caddies ("First Cappy" and "Second Cappy") debate the merits of the **Kro-Flite** golf ball, a product being promoted. The humor relies on working-class caddy slang and a sales pitch: the second caddy boasts that Kro-Flites are "guaranteed" to last 72 holes (a full golf course round) and even outlasts competitors—one ball allegedly lasted 504 holes. He further claims they deliver superior distance (425 yards mentioned) and help players win games. The joke is that the first caddy's skepticism gets humorously demolished by statistics. This is **advertorial content**—advertising disguised as entertainment—common in early 20th-century magazines. The ad directs readers to purchase Kro-Flites from golf professionals, sports dealers, and Spalding stores.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
—_ ae ee Or ES in eae First Cappy— “What's your guy playin’?” Seconp Cappy—“4 Kro-Flite—that’s the ball yuh can't cut!” First Cappy— “Like fun yuh can’t!” Seconp Cappy—“Naw, yuh can’t! It’s guaranteed fer 72 holes, and one guy last year played 504 holes wid one Kro-Flite!”” First Cappy— “Yeah? Then it ain’t got no distance!” Seconp Cappy—“Oh, it ain’t? Well, the best drive last year was made wid a Kro-Flite—425 yards. An’ my guy’s outdrived yours on every hole so far. An’ my guy’s five up on yours. So laugh that off!” Oa 2 yet fr 105 NASSAU STREET, NEW YORK CITY CIS AGS&B . NOTE: All golf professionals, all sports dealers, all Spalding stores sell Kro-Flites. comicbooks.com