Life, 1928-06-07 · page 52 of 54
Life — June 7, 1928 — page 52: what you’re looking at
What you’re looking at
This page advertises **Life magazine's 1928 presidential campaign coverage** featuring **Will Rogers**, the famous humorist and social commentator. The "Fellow Citizens!" heading mimics political campaign rhetoric, which is the joke—Rogers was a comedian, not a serious candidate, yet Life positioned his weekly satirical political commentary as essential reading. The page emphasizes Rogers' widespread fame and his unique ability to be "funny intentionally" while critiquing other candidates and Congress. This suggests Rogers offered humorous but pointed political observation during a significant election year. The surrounding advertisements (Wetzel clothing, Zane Grey/Kermath motors) were typical Life content. The subscription form invites readers to start their year-long subscription aligned with Rogers' campaign series, making his commentary the magazine's primary draw. The satire targets both politics (treating humor as serious commentary) and magazine marketing itself.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘(FELLOW CITIZENS!” Pad 4E Forty: Fourth Street NEW YORK G” taste, grace of line and perfect style, as expressed by WerzeL, give the impression of unstud'ed || smartness. A Speaking Likeness of Our Candidate Copyright by Wetzel We introduce to you a man who needs no intro- duction; a man who is known from the Atlantic to the Pacific, from the far flung steppes of Rus- sia to the frijoles of Mexico; a man who has served his country well as Ambassador without Port- folio: WILL ROGERS—the only politician who can be funny intentionally. Will Rogers is conducting his campaign for the Presidency in LIFE. Every week, in LIFE, he says what he thinks about the other candidates, about Congress. No matter what your political affilia- tions, you will want to hear Will Rogers’ cam- paign speeches. There are countless other reasons for seeing LIFE patorty: in Inctuding Robert Benchiey, jaiter Winchell, Sherw: |, Baird Leonard, ¥ gree Sent Neal O'Hara, and Suyda lemem!| Yearly subscribers never mi Issue’ of LIFE Is one you don't want to [x] miss. Mark your ball: tor @ one-year term. eeccecesencesaens TEAR HERE concen ccsannasess AUWAYS: RUNS" SEND ME LIFE FOR ONE YEAR FIVE DOLLARS ENCLOSED Zane Grey, the writer of dest. sellers," selects -Kermath + bestseller among motors! Even, tn far-off New Zesland, Zane Grey. uses the famous Alma Gi. (illustrated abore), posered with, & LP. Kermath, tn all his deep-sca, Ban- a ~ caught on the New — Zane Groh fe ooty “one of a hawt of ‘elebritle who I yom went your subecription back-dated to etart wit Dreter thie celebrated moter. Rogers Campaign, put » cross here ‘There 1s ‘ermath for every purse and purpose. Write ‘for toteresting catalor. y= KERMATH MANUPACTURING COMPANY (448) S670 Commenvenith Avenue, Detroit, Mlsbions LIFE, 598 Madison Avenue, New York City 90 King Street W., Toronto, Ontario THE DEVINNE KALLENDECK COMPANY, INC, PRINTERS, KEW TORK comicbooks.com