Life, 1928-06-07 · page 44 of 54
Life — June 7, 1928 — page 44: what you’re looking at
What you’re looking at
The main cartoon, titled "Embarrassing Moments," depicts a couple at what appears to be a formal event. The joke addresses a common social embarrassment: forgetting to remove a price tag ($1.98) from a gift before presenting it to someone. The cartoon's advice—to "be nonchalant" and "light a MURAD cigarette"—suggests smoking as a way to deflect attention from the awkward situation, reflecting 1920s-30s attitudes about cigarettes as a casual, sophisticated prop. The page is otherwise dominated by **advertisements** for consumer products (smelling salts, bunion pads, travel services) and three brief humorous anecdotes in text form: one about a student who can only write "Dam" on an exam (and misspells it), another mocking a male-revolt book, and a third titled "Hollywood Idyl" featuring two out-of-work film industry figures discussing the industry collapse, likely referencing the Great Depression's impact on Hollywood.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SS nee EMBARRASSING When you forget to take the $1.98 price mark off Her birthday gift. - be nonchalant «~. light a MURAD cigarette. MOMENTS Lavender Smelling Salts At home, at the theatre, while shopping or traveling, or if you find iyonronlt in stuffy rooms or crowded places, the pungent fra- grance of ‘rown vender H Smelling Salts clears the brain, steadies the nerves, counteracts faintness and weariness. It invigorating—a delight and com- fort. Sold everywhere. Schieffelin & Co., 170 William St., New York. BUNIONS Quick, safe relief from Bunion pain. Prevent shoe pressure. Atal drug, shoe, dept. stores, 35¢ Dt Scholls Zino-pads "snt.t* For Free Sample, write The Scholl Mfg. Co.. Chicaxo NO LUCK He was up for his University entrance examina- tion, His intellectual attainments were known to be slight, but the powers that be were anxious to pass him, for he was a magnificent oarsman. As a matter of fact, he excelled in every kind of sport. “Just put down something,’ pleaded his tutor. “Write down anything you can, and we'll get you through somehow or other.” And he left his pupil to it. He sat for two hours gazing at the virgin paper before him. Then he put down the one word: **Dam."" Later on his tutor came up to him more in sorrow than in anger. “We can’t pass you," he said despairingly. “You've spelt it wrong!"’—Answers (London). THE ZERO HOUR Atonzo B. Ste has written a costly book calling upon males to revolt against womankind. Prob- ably the best time would be some evening when womankind is away from home. —New Yorker. Hollywood Idyl “HeEtto, Moe.” “Hello, Joe.” “Whatcha doin’, baby?” “Notta thing. The panic is on—the picture racket is lousy.” “You're flatterin’ it. It ain’t even lousy no more, It’s gone!” “T ain’t worked in so long that I lost count.” “Same here. They musta stopped printin’ pay checks.” “I'm gettin’ outta the crazy racket and goin’ into somethin’ legitimate. Abe's got a swell gyp idea for an oil syndicate.” “I'm goin’ into business, too. M, brother-in-law’s got some kind of a phony bogus jewelry racket that I kinda like.” “After all, pictures is the bunk.” “Sure. They’s nothin’ like a good legitimate business.” “Well, gimme a buzz up at the club some time.” “If 1 don’t buzz you—you buzz me.” “So long, Joe.” “So long, Moe.” Robert Lord. MOTORING IN EUROPE? We will send you the finest automobile road map ia colors of France, Belgium, Holland, Switzerland and Rhine country. "32 eectiotm. Postage free on receipt Specialists in automobile touring anyrhere in Europe. Frazer-McLean Company N 15 E. 58th St. York City. To PARIS & ITALY | Marseilles, Vienna, Trieste, Italy and Central Europe For a change—try this de luxe Southern Service to Paris, via Mar- seilles. World's fastest_ motor-ships to Paris, Vienna, Trieste, Rome, the ‘Riviera and Central Europe. The last word in luxurious accom- modations and cuisine. Motor terry service—drive on here, drive off at destination—no crating or packing: surprisingly economical rates. Send for brochure of interiors, descrip- tions, rates, and sailing dates. Any Steamship Agent, or Direct to PHELPS & CO., General Agents Cosulich Line 19 Battery Place, New York Sail on World's Fastest Motor Ships SATURNIA VULCANIA 24000 Gross Tons— 24000 Gross Tons— No Smoke or Cinders No Smoke or Cinders PRESIDENTE WILSON Famous for Her Superior Service to Italy THE They nam‘ noth pins: that. riddl Ratl them soft tidil Sw ofa pin, neck lars. accu gold. plain Price your The boro comicbooks.com