Life, 1928-06-07 · page 33 of 54
Life — June 7, 1928 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **automobile advertisement** from Life magazine (page 31). The large photograph shows a Chrysler Imperial "80" luxury car photographed dramatically against a dark background to highlight its sleek lines and engineering. The text promotes the vehicle's 112-horsepower engine, hand-built bodies (crafted by prestigious coachbuilders like Locke and LeBaron), and exclusivity. It emphasizes that power translates to "flawless behavior" and that the car's graceful design demonstrates "good taste" and "smartness." The price range ($2,795–$6,795 f.o.b. Detroit) targets wealthy buyers. Small inset photographs on the sides show mechanical details. This represents typical 1920s-30s luxury car marketing emphasizing both performance and aesthetic refinement as markers of social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fon performance with superlative comfort and the in- dividuality of exclusive bodies, the splendidly-engineered and precision~built 112 h. p. Chrysler Imperial “80” leaves nothing to be desired. Not alone because it is one of the world’s most powerful motor cars. But because that power is translated into terms of flawless behavior. Not alone because its bodies are remarkable for their long graceful lines, their fine grooming and coloring. But because in these hand-built bodies by Chrysler, Locke, LeBaron and Dietrich, is that good taste that speaks true smartness. Fourteen body styles, $2795 to $6795, f. o. b. Detroit. 112 Horsepower Chrysler Imperial 66 8 oO”? | comicbooks.com