Life, 1928-06-07 · page 25 of 54
Life — June 7, 1928 — page 25: what you’re looking at
What you’re looking at
This is a **humor column** rather than a political cartoon. "Neighborhood News" presents satirical gossip items from wealthy American towns—Los Angeles, Newport, Spokane, and Kansas City. The satire targets **upper-class excess and pretension**: - Los Angeles: A new City Hall so cheap it rents uniforms for dedication day rather than buying them - Newport: Wealthy socialites (Vanderbilt, Oelrichs, Goelet) engage in trivial pursuits—yacht races, formal gardens—while one item mocks rum-running during Prohibition - Spokane: A Native American couple (Yellow Horse family) weekend at the city jail; politician Miles Poindexter is too busy campaigning to cut his own grass - Kansas City: References to "tyrant" and celebratory parades The tone is gentle mockery of the idle rich and their absurd priorities. The final byline "Stoddard King" suggests a regular columnist. This reflects *Life* magazine's satirical tradition of poking fun at American social hierarchies and wealthy eccentricity.
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REE G HARDWARE B.SMiTH NEIGHBORHOOD NEWS Los Angeles Bit McApoo of here was kind of figur- ing on going back to Houston, Tex., for a convention this summer but the trip isn’t panning out so good, we hear. « This town is sure on the map now. They, just printed a big picture of our new City Hall in the Saturday Evening Post. ***They was a lot of big doings at the City Hall dedication, with the clevator men and others looking real natty in sylish light blue uniforms, But the next day they only had street clothes on. Some of the city council felt pretty cheap when it leaked out that the uniforms were just rented for the opening day and we won't be able to afford permanent ones till next year's budget goes through. ***Mr, Wilburforce Rogers, the ex-Mayor of our tony neighbor, Beverly Hills, is being asked to toastmast at a toe of local functions. & On dit (French) that the Rev. A. S. McPherson is going to carry her message into darkest Wisconsin. Good luck to ‘ou, Reverend, is our wish. B. Fall, who owns a two- hirds interest in a big ranch in New Mexico, and family are visiting in Pasa- dena. William J. Pringle, |r. Newport Arr Jastes was here from New York re- cently to look at his farm and reports the onions are doing fine. Art is getting his bark-rigged wind-jammer, “Aloha,” teady for the race to Spain. & Good Scotch is hard to get now. ***Bob Goelet’s formal truck garden is coming along fine in the rear of his Bellevue Avenue home. ***The local Coast Guard scared a rum tunner into dumping a cargo of fine rye whiskey into Westport harbor the other night. “*Hermann Oelrichs and his wife were in town over the week end and tried out the new net for the tennis court on the front lawn, Hermann was down to the Harbor aboard his new topsail schooner, “Cressida,” which he says is going to win the King of Spain’s cup, though Art James says not if he sees it first. ***John Brown who presented the mil- lion dollar chapel to St. George’s School is now going to restore the old city hall which has been used as a variety store and defaced in other ways of late years. Good work, John! ***Bill Vanderbilt is a busy man these days, what with the construction work going on fast on the Mount Hope Toll Bridge and his other bus lines and farm interests besides his politics and charm- ing baby daughter who spends much time with her proud father. Lloyd Mayer. Spokane Lots of houses and several stores are be- ing built. ***Mr. and Mrs. Ignace Yellow Horse, members of the fast young married set of the Nez Perce reservation, week-ended at the city jail. ***It seems to your corr. like everybody is talking politics. &% On acct. of there going to be so many tourists, visiting Elks, and etc. in town this summer, Miles Birkett has promised to let a generous amount of the Water Power Company's water go over the falls where it can be seen. *°*Ernestine Schumann-Heink Sundayed, Mondayed and Tuesdayed here recently. She was made an honorary citizen, which is the kind that does not have to pay taxes. ***Miles Poindexter, who is back from ambassadoring at Lima, Peru, has turned the grass cutting at his house over to a hired hand. He started to do it himself, but is too busy now, he being a candidate for U.-S. Senator. «% Frank Davies, director, scenarist, prop- rustler and owner of the University Club Photoplayers, has borrowed on his insur- ance and is buying some new gadgets for his movie camera. He is also in the market for a good yes-man. Stoddard King. Kansas City CHairmMan Con MAnn says everything is rounding into tip-top order for the G. O. P. natl. convenuon which convenes in our town next week, ***Miss Edna Ferber of New York, N. Y., passed through on No. 5 one morn- ing last week, enroute for Emporia to visit Editor Bill White and his wife Sallie, Miss Ferber got off to eat a bite at Harvey's all-night lunch room at the depot, and the train went off and left her. She caught a later one, however. ***One of the big moments of the G. O. P. conclave will be an old-fashioned flambeau parade, with seventeen bands in line. In view of certain developments, electric lights may be used by the march- ers instead of torches burning oil. ***J. Clyde Nichols, the genial realtor and inventor of our well-known Country Club residence district, is mixing busi- ness and pleasure in Europe this summer. &€* Kansas City will celebrate the Glori- ous Fourth! The tyrant will cower and the eagle will scream, the band will play and there will be free ice water for every- body. Bring well-filled baskets and make a day of it. C. H. Thompson. Philadelphia Frac Day will be fittingly observed here, the ceremonies centering about the home of Betsy Ross, deceased, where the national emblem was born, she having sewed it. ***The second anniversary of the Sesqui- centennial passed off quietly here one day recently. ***Joe Hergesheimer who has just had a new novel published is hard at work on a new novel. Keep at it, Joe, and don’t mind what the critics say. ***Our esteemed residents, Mrs. J. Wil- mer Biddle, and accomplished daughters, Elizabeth S. Gordon and Sarah Stanley Gordon, are sailing this week for Europe to be gone for the heated spell. ee*Jack Whiting, the prominent lead- ing man who Bas shed luster cn_ his native city by his singing and dancing comicbooks.com