Life, 1928-05-17 · page 5 of 42
Life — May 17, 1928 — page 5: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward **automobile advertisement** for Rolls-Royce, appearing in *Life* magazine. The ad features a photograph of a Phaeton model car priced at $8,500. The sales pitch emphasizes that this particular vehicle is "newly painted" with "new-car guarantee still in force," positioning it as nearly equivalent to purchasing new while costing "much less" than the full list price. The text argues this represents an exceptional value: a Rolls-Royce offering "comfort and freedom from mechanical imperfections" at a bargain. The ad concludes with contact information for Rolls-Royce showrooms across major American cities. This reflects the luxury automobile market of the era, targeting wealthy buyers seeking prestige vehicles at discounted prices.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HIS smart phaeton, newly painted and new-car guarantee still in force, at $8500 v. J Ki as a eS Every graceful line on this phaeton speaks of speed, youth, the joy of the open road. The cream body is striped in black, a smart accent that agrees with black fenders and wheels. Paint and trim are brand new. KS-180-MK looks and acts like a new car! Yet, it costs little more than half the new-car price! Satisfactory terms of purchase may be arranged. It is offered by a family which owns four Rolls-Royce cars. In appearance, in performance and in safety this Rolls-Royce is in every way equal to a new car. Here is an unusual opportunity to buy a Rolls-Royce—“The Best Car in the World’’—at much less than list price. You will look far before you find such a fine car, offering such com- fort and freedom from mechanical imperfections, as this. To be seen at the New York Salesroom and available for trials at your convenience; subject of course to prior sale. Photographs and descriptions of this car may be seen at the following Rolls-Royce branches. ROLLS ROYCE New Yorx—s8th at Eighth Ave. Los Anceies—3136 Wilshire Blvd. Monrtreat—4oro St. Catherine St., Newark—190 Washington St. Crevetanp—7505 Carnegie Ave. West Boston—1035 Commonwealth Ave. PittssurGH—3939 Forbes St. Sprincriecp, Mass.—454 Bridge St. Cuicaco—ag12 S. Michigan Ave. San Francisco—461 Post St. Hartrorp—326 Pearl St. Cicinnati—11 East 8th St. Cotumsus—362 East Broad St. AtTLanta—98 Cone St. PrtapecpHta—Walnut and 21st Sts. comicbooks.com