Life, 1928-05-17 · page 19 of 42
Life — May 17, 1928 — page 19: what you’re looking at
What you’re looking at
The main cartoon depicts a couple in a modernist apartment preparing to move to the thirty-fourth floor. The woman (labeled "Gertrude") appears to be packing belongings while the man holds what looks like a bowling ball. The joke satirizes urban living trends of the era—specifically the growing popularity of high-rise apartment living and the absurdity of moving frequently between upper floors. The cartoon's humor relies on the contrast between domestic activity (packing) and the impracticality of modern city life. The angular, geometric floor pattern and streamlined furniture suggest the "modern" aesthetic of the 1920s-30s. The "thirty-fourth floor" reference highlights how common vertical urban migration had become among apartment dwellers seeking fashionable addresses.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-rate court te s1t0n 10 thet | for to be Licide be a slow. |. He intuing And nsum- ducer | that urder, vener, J ata wning ed to + spell know ctress, rances as an prayer, Rich- black- n” snd * And ou can s, uy \gainst hell. ; Little Rambles With Serious Thinkers Tuere would not be half so many di- yorces if people would only stop and think before they marry. —Count Hermann Keyserling. ] am here today and gone tomorrow. —Benito Mussolini. The automobile has changed everything except human nature, —Edgar A. Guest. Jam not what is generally known as the popular type of man. —George Jean Nathan. I hold in my hand a short article from the pen of my friend Bruno Lessing ..on a very important subject, “In De- fense of Piffe” and I ask unanimous consent that it may be printed in the body of the Congressional Record. —Senator Royal S. Copeland. We realize that however different the skirts may be women are substantially identical. —Will Durant. The best substitute for war is no war. —Charles M. Sheldon. I can casily shave and change from one suit to another in eight minutes flat. —Heywood Broun, There is just one race in the world and that is the human race. —Dr. S. Parkes Cadman. Frankly, I feel sorry for people who can- not stand the movies. —Louis E. Bisch, M.D., Ph.D. Mankind can learn much from dogs. —M. E. Tracy. The love between the sexes is part of the i divine plan. — —Bernarr Macfadden. Tam very happy. —Harry Sinclair. YE COMPLEAT SMOKER Sokine JackeT . . » -$25.00 Marble-top ash stand Cigarette lighter Carved cigarette box Inlaid ivory holder Cigarettes .........006 Ir 1s fitting that the nation which gave us Marconi, inventor of radio, should also have produced Mussolini, world’s champion loud speaker. “You may pack our things and close the place, Gertrude, We are going to the thirty-fourth floor for the summer.” Big Moments in Vaudeville Wuen the comedy relief of the Ten Tas- manian Tumblers demurely loses his bal- loon pants and appears before a con- vulsed world in c wear. When Don, of Don and Doug, the Two Sidesplitters, does his great new parody of “O Sole Mio,” commencing, “Oh, so am I—oh, so are you!” When the trick bicycle rider’s machine breaks in two and the American flag flutters out of its hollow frame, amid the tremendous patriotic enthusiasm of an old gentleman in the front row. ecked purple under- When the Lyric Soprano gets a good grip on that high note she has been groping after for the past seven minutes and shakes its poor little life out. When the trombonist of the Lido Valencia Jazz Four mutes his instru- ment with (of all things) a bright brass cuspidor. When the London Castle Girls of the Broadway Revue de Luxe come on all dressed up as soldiers and do the man- ual of arms to “The March of the Animal Crackers.” When the juvenile lead of Pierrot’s Performing Poodles finally, after years of fruitless endeavor, takes a fine, serious- minded bite out of his trainer. The hit of the show. Heman Fay, Jr. comicbooks.com