Life, 1928-05-10 · page 44 of 50
Life — May 10, 1928 — page 44: what you’re looking at
What you’re looking at
This page combines advertising with satirical content typical of *Life* magazine's format. The main satirical piece, "Two Gentlemen Who Have Necked the Same Girl Compare Notes," mocks male attitudes toward women in the 1920s. Two men discuss a girl they've both dated, praising her as intelligent and having "character"—yet repeatedly circling back to whether she's attractive and willing to "pet" (make out). The humor lies in the repetitive hypocrisy: they claim to value her mind while actually focused on physical appearance and sexual availability. The joke ending—reverting to "she's a swell looker"—undercuts all their earlier praise of her intellect. The surrounding ads (Foot Joy shoes, Mothersill's travel remedy, Eveready batteries) are period products marketed through practical appeals rather than satire. The poem "As Strong as Its Weakest Link" by Margaret Fishback expresses romantic frustration in a more literary register—a common *Life* feature pairing advertising with light verse.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Tiree wae eres et OFF he Shoe thati Different Me to give your feet the proper sup- port needed to meet present day walk- ing conditions—cement walks and floors— Foot Joy shoes will keep all the nerves and muscles of the human walking mechanism happy, like no other shoes made in the world. When your feet ask you to sit down at 5 o’clock at night it is a sure sign you need Foot-Joy Shoes. They are made in smart, exclusive styles for all occasions—street, sport, or evening wear. Send for illustrated catalogue. FIELD & FLINT CO., Brockton, Mass. Makers of high grade shoes for over 60 years. Tha above statment (just on tras of FootJoy Shoes for women. ite for (nformation Name Address, LIFE AS STRONG AS ITS WEAKEST LINK Ir I could cultivate repose— The sort that regularly goes With cold, uncompromising steel— I think I'd be inclined to feel Some small contentment that would be A comfortable change for me. For I am very weary of This turmoil in the name of love, And would be better off without Its pleasant torments. But I doubt If such a change of program would Last long enough to do much good. Margaret Fishback. TWO GENTLEMEN WHO HAVE NECKED THE SAME GIRL COMPARE NOTES “Sue's a damn good sport, all right, and a swell looker.” “You said it. She’s a knockout!” “Do you s’pose she pets?” “Well, I'd say she might under the right circumstances. Most of 'em will.” “Yeah—you said it. But I guess she’s not promiscuous.” “No, I guess not.” “T think she's a girl with quite a lot of character.” “Yeah—I guess that's right. She's got a lot more to her than most of these janes, I guess.” “Yeah—you said it. She told me she'd rather sit home and read than go out with somebody who doesn’t inter- est her.” “Yeah? Well, that’s more than most of them will do. Most of ‘em will go out with any Tom, Dick or Harry that asks 'em.” “Yeah, that’s a fact. It beats me. They never discriminate.” “They haven't got the brains to.” “T guess that’s it. She's got brains.” “Yeah, you said it. She talks damned intelligently about lots of things.” “Yeah, she understands you when you talk sense.” “That's a fact. Most of ‘em are bored stiff unless you're telling ‘em they're beautiful all the time.” “That's a fact. She's different. She’s got something to her.” Z “Yeah—you get something out of an evening with a girl like her.” “You're right and, gee, she’s a swell looker!”” “Beautiful legs, hasn't she?” “T'll say so! Do you s'pose she necks?” “Well, I'd say she might under the right circumstances.” “Oh, sure—they all will.” “Yeah—you said it!” L.M. Stops All Travel Sickness preventing nausea, faintness, headaches, dizziness and nervous exhaustion. “Mothersill’s” will make your journey by sea, train, auto or air com- fortable. pleasant and free from distress, For over 30 years lead- ingphysiciansand trav- elers have enthusias- tically endorsed its use. Jc. & $1.50 at Dae Stores diet THE MOTHERSILL REMEDY CO., Ltd, NewYork, Moatreal, Londea, Paris Light makes right WHEN it’s black enough out- side to make a coal-heaver look like a blond ghost, you need a handful of straight- shooting light, a flashlight, to drive back gloom and show up hidden dangers. A good habit, that—the flashlight habit. Saves clean- ers’ bills. Keeps the doctor away. The secret of flashlight suc- cess is the little power-house inside—the battery. When you load your flashlight, no matter what its make, be safe and sure by getting a genuine Eveready Battery. Just as a matter of light insurance. — comicbooks.com hi wi