Life, 1928-05-10 · page 42 of 50
Life — May 10, 1928 — page 42: what you’re looking at
What you’re looking at
This page comprises **three distinct sections**: travel advertising, literary content, and product advertisements. The **American Express ad** (left) promotes European travel, emphasizing convenience and personalized itineraries that eliminate "standing-in-line delays and disappointments"—likely referencing post-WWI tourism expansion. The **"Rhymed Reviews" section** (center) humorously critiques a cookbook about vegetables by Gold and Gilbert, using playful verse to mock the era's health-conscious obsession with vitamins and meatless diets. The satire suggests this vegetable-focused cooking was becoming fashionable yet somewhat pretentious. The **"Binneyville Item"** (a gossip column) includes a mild joke about a woman's fiancé sitting on a collapsing antique chair, plus a quip about newlyweds—light social humor typical of the period. The **right column** contains period advertisements: Absorbine Jr. liniment for muscle soreness, and shipping lines (Panama Canal and Pacific routes), reflecting 1920s consumer culture and leisure travel.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Injoyment 4 rahead “FUROPE ECURITY, freedom from care— and every travel comfort are the experiences assured to Europe- bound travelers by the American Express plan of Independent travel. You see all the things and places you wish in utmost ease and com- fort. Your own personal prefer- ences and requirements are em- bodied in the itinerary. YOU have the option on the sightseeing, class of accommodation and amountto be invested in the trip. When the tentative plans submitted by our travel ex- perts meet with your en- tire satisfaction, the Amer- ican Express proceeds with the actual arrangements... providing you in advance withall you need for your journey. . tickets, reserva- tions, etc., with an automatic in- troduction to service at eve: American ress. Office abroad, The new booklet “American Traveler in Europe” fully describes how to goto Europe, where to go, and what to see in ease, safety and comfort. Call, telephone or send coupon fora copy tothenearest office below. AMERICAN EXPRESS Travel Department =! Standing- in-line delays and disappoint. ments are eliminated tb 58 E. Washington Street Chicago Market at Second Street San Francisco 606 McGlawn-Bowen Bldg. Adlanta, Ga. Please send “The American Traveler in Europe” to RHYMED REVIEWS The Book of Green Vegetables By Mollie Gold and Eleaner Gilbert. D. Appleton & Co. Bestow the crown of spinach-leaf On helpful Misses Gold and Gilbert, Whose book makes codfish, mutton, beef And turkey seem not worth a fil- bert! The cost of meat no more disturbs The careful cook with fears of fam- ine, For here be nine-and-thirty herbs Replete with every choice vitamine. A table rich beyond all praise These culinary ladies set us, With onions cooked in seven ways And five varieties of lettuce. They start with noble artichokes, Asparagus and cabbage messes, And end by tempting dainty folks With bacon-flavored water cresses. Oh, Broccoli! Oh, fair Borecole! Oh, Leck, the garden's fragrant scion! Oh, Squash, Kohlrabi, Escarole, Finochio and Dandelion! [t may be right and 4 la carte To simmer okras down to gruel, And yet to braise a lettuce heart, That tender heart, seems rather cruel. While chard deserves to boil with pork, Can any woman's gentle daughter “Prick little eggplants with a fork And drop them into boiling wa- ter’ Sull, slice the onion, mince the kale, So good for them that would be thinner, And strip the eggplant’s purple mail! We'll take a vegetable dinner. Arthur Guiterman. BINNEYVILLE ITEM Miss Opa Green was quite badly shaken up from a fall at her home last Wednesday evening. Mr. William Brown, to whom she is newly engaged, was sitting on an antique chair in the parlor and it suddenly collapsed. Yvonne: Well, I know one girl who thinks her husband is perfectly wonderful. Yverte: Oh! So you've just come from a wedding? Jr sore muscles gives prompt relief At all DRUGGISTS $1.25 Send for free trial bottle W.F.YOUNG, Inc., Springfield, Mass 5.000 miles of cool, delight: 1 ful travel on largest, fastest ships in the service. Fortnightly sailings by new Ss. S, Cal fornia, largest steamer ‘ever built under ¢ the American flag, and the | popular S. S. Manchuria and S. S. Mongolia. Special Round Trips One Way Water — One Way Rail From home town back to home town. Steamer either way. Choice of rail routes ‘across Continent. $350) Ist Class. | $225 Tourist ae One Way- $250 Ist Class,” ${25 Tourist 2 ply * Dept, Nob phos here, or any S.5. or comicbooks.com