Life, 1928-05-10 · page 33 of 50
Life — May 10, 1928 — page 33: what you’re looking at
What you’re looking at
This is a **full-page Cadillac automobile advertisement**, not political satire or comics. The illustration depicts two well-dressed men examining a luxury Cadillac automobile, with a woman visible in the driver's seat. The ad's message targets wealthy consumers in the 1920s-1930s era, emphasizing Cadillac's superiority through performance specifications (90-degree V-type, 8-cylinder engine) and exclusive customization options (50+ body styles by Fisher and Fisher-Fleetwood). The text uses the rhetorical device of comparing Cadillac's influence on automotive style to its influence on driving culture itself—establishing the brand as a trendsetter among the luxury class. The casual, confident poses of the figures and the refined illustration style reinforce an aspirational message: Cadillac ownership signals both taste and status. This represents typical early 20th-century automotive advertising targeting the upper class, emphasizing engineering, luxury customization, and social prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) write Rose.” ood, Was ence” rolls in on the > Dean re heir s mz ay and cross cretary imself. Jee as Cadillac beauty created a vogue in motor car style, so has Cadillac's incomparable performance reecreated a vogue for driving. There is an irresistible desire to take the wheel of the Cadillac and enjoy what none but a Cadillac-built car, with its Po-degree, Vetype, 8=cylinder engine, can sive— performance seemingly unlimited in range and variety, so unlabored, so casily controlled, so zestful yet restful, that once again Cadillac has given the idea of luxury in motoring a new meaning 7 , r Afore than 50 exclusive body styles by Fisher and FishcreFlectwood CADILLAC MOTOR CAR COMPANY Division of General Afotors Corporation Detroit, Michigan Oshawa, Canada CADILLAC A NOTABLE PRODUCT OF GENERAL MOTORS comicbooks.com