Life, 1928-05-03 · page 6 of 46
Life — May 3, 1928 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. The left side features a full-page advertisement for the Douglass Lighter, an automatic cigarette lighter. The ad uses the slogan "Quite naturally you'd choose an automatic lighter" and emphasizes the product's reliability and convenience—"just press the trigger." The right side contains two unrelated pieces: a humorous dialogue titled "A Couple of Baseball Writers Get Together" discussing players and team prospects, and a brief notice about elevator etiquette. These appear to be filler content typical of period magazines. The Douglass Lighter ad represents mid-20th-century consumer marketing targeting upscale buyers through lifestyle association rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life Press the trigger... there's your light A Silhouette Douglass in triple silvered case $10 Standard or Silhouette models can be fitted with this Douglass windshield. ..$1 Slender as a modern watch + athe Silhonette Dong lass Quite naturally youd choose an aufomotic lighter ese And the Douglass is automatic. Just press the trigger — there's your light! So neatly done, so eas~ ily; never a soiled hand or glove. Precisely built, the Douglass Lighter is always dependable. Yet sturdiness and long life do not mean bulkiness. Quite the con- trary. Silhouette Douglasses, tor in- Sponsored by HARGRAFT Wrigley Bldg., Chicago ‘The Douglass stance, are thin, graceful as a mod- ern watch —a scarce 379 thou- sandths of an inch through. You can always tell a Doug- lass; fully patented, they can't be copied. You'll find Standard mod- els from $5 and Silhouettes from $10 to $1000 —at the better shops. Douglass Fluid is there also, in convenient spouted cans. Canada: 3 St. Nicholas St. Montreal Lighter A. WW. Kyle Co., A Couple of Baseball Writers Get Together “LOW are you, Jones? How's the family? How are all the litt) Jonesmen, anyway?” “They shape up very well. In fag they’re in fine fettle, Smith. Not ; cripple on the roster. all the little Smithmen?” “The lads never looked better, 4 dazzling bunch of stalwarts, in this humble writer’s opinion.” “Well, of course it’s a little early to make predictions, but I expect gi things of the kids. I figure them to bring home the bacon. They're bound to come through with flying colors, in this humble scribe’s opinion.” “Well, my youngsters carry them- selves well, too. Of course they still have a lot to learn, but there's one very encouraging sign. They are willing to listen to older and wiser heads.” “How's Mrs. Smith? Still on the disabled list?” “All she needs is a little warm weather. Just watch her in Juls, How’s Mrs. Jones?” “One hundred and sixty-five pounds of bone and muscle. Boarded a rattler for the Hub City this morning, to visit her relatives. She departed with the best wishes of all. She is scheduled to drop in first at Gotham for a little ivory-hunting and then she'll be reads to tackle the Beaneaters.” “When my wife gets back into har ness again she is slated to invade the bailiwick of the Quakers.” “Well, so long. Don't forget to look me up when you storm the Smoky City.” “All right—and you do the sam when. you besiege the Windy City.” “AML right.” And how ar Tup. Notice Found Pasted on an Elevator Door N2 one is requisted to ring the bel before cight in the mornin a feller has to get his sleep dont they and furthermore this ilevator will not & run betwixt 12 and 1 oclock a pers must have their food now you can x the logick of that and on top of ever! thing no one is requisted to ring bard on the bell or more than once | am pt deef I heerd you but unable to make # now have some sense I heerd you I #9 not deef, “ HY should fighters shake had before a battle?” inquires * sports writer. Because it is likely © be the only time ‘they'll touch esd other during the scrimmage. comicbooks.com