Life, 1928-05-03 · page 5 of 46
Life — May 3, 1928 — page 5: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire**—it's a straightforward **advertisement for Elco Motor Boats**, specifically the "Thirty-Eight" model luxury cruiser. The content promotes leisure and recreation for affluent Americans of the 1920s era. Key points: - The Elco Thirty-Eight offers "double-cabin comfort and privacy" for one-man operation - It's positioned as "the most luxurious cruiser ever designed" - The ad emphasizes reliability, low operating costs, and resale value - Pricing information is provided (Thirty-Eight: $10,750) - Distribution locations listed: Port Elco in New York, with dealers in Boston, Detroit, Los Angeles, and Miami This represents typical 1920s advertising targeting wealthy recreational boaters during the prosperous pre-Depression era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life THE ELCO THIRTY-EIGHT of ering double-cabin comfort and privacy in a cruiser you, yourself, can easily handle You are always welcome at Port Elco, where Elco mod- els are on display ‘TH Elco Thirty-Eight is the most luxurious cruiser ever designed for one-man operation. There is an unusually large and well-protected bridge-deck amid- ships. The forward cabin accommodating four persons and the after cabin accom- modating two, are completely independent of each other, giving comfort and privacy impossible in a one-cabin boat. Elco also presents four other fine cruis- ers, from the popular Twenty- Six to the luxurious Fifty. Embodying the experience of 36 years, Elco boats are grace- ful, staunch and seaworthy. They will take you far away from heat and dust and crowd- ed roads, they will bring you The Fifty The Elco 1928 Fleet The Twenty-Six $ 2,975 The Cruisette(34)$ 5,950 The Thirty-Eight $10,750 The Forty-Two $15,500 Tue Tuirty-Eicut. 4 new Elco model that has everywhere met with an en- thusiastic reception. out where the blue water meets the blue sky. An Elco is a real home afloat, ready to carry you on the finest vacation you’ve ever known. There are many Elco models, in a wide range of prices. Liberal purchasing terms will gladly be arranged. Standardized construction has cut Elco costs to a mini- mum. Operating expenses are low, resale prices high, and Elcos are serviced every- where. See the 1928 Elco Fleet at Port Elco, 247 Park Avenue. Let the boats themselves con- vince you of Elco superiority. If you cannot conveniently call at present, write for our Catalog L. $25,500 El{co MOTOR BOATS SSS. i ar Distributors in Boston, Detroit, Los Angeles and Miami I The Elco Works . . . PORT ELCO (Permanent Exhibit) 247 Park Avenue, at 46th Street, New York comicbooks.com