Life, 1928-04-26 · page 25 of 35
Life — April 26, 1928 — page 25: what you’re looking at
What you’re looking at
This is a **golf equipment advertisement**, not a political cartoon. The page promotes Dunlop golf balls as an affordable luxury. The advertisement's argument is that golf, unlike polo or yachting, is democratically accessible—good golfers don't need wealth. It claims the "very best" equipment costs only slightly more than ordinary gear. The specific example: the imported Black Dunlop ball at $1.00. For a modern reader: **One dollar in the early 20th century equals roughly $30-35 today**, so this wasn't truly "cheap." The satire (if present) may be subtle—the ad promises democratic access while promoting an expensive imported product. The page exploits the appeal of golf as a sport where skill matters more than wealth, making premium equipment seem like a reasonable investment for any dedicated player.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life GOLF.. everyone can enjoy the best In polo or in yachting—in fact, in almost every field of recreation, the very best equipment is so high priced, it is limited to the few. dives? Golf is the one exception . .. . Good golfers need not be wealthy. piness The best possible equipment costs only a little more than the ordinary. For example, each year thousands upon thousands of golfers play the very highest priced.... the very best golf ball....the imported Black Dunlop ($1.00) j DUNLOP f comicbooks.com