Life, 1928-04-12 · page 37 of 42
Life — April 12, 1928 — page 37: what you’re looking at
What you’re looking at
This page consists primarily of theater listings and reviews for Broadway productions, typical of Life magazine's entertainment coverage in the 1920s. The left column catalogs current plays—both serious dramas (like Eugene O'Neill's "Strange Interlude") and comedies—with brief critical assessments. The dominant right-side content is a Melachrino cigarette advertisement titled "TOLD by the ASHTRAY." The ad employs satirical humor by personifying an ashtray as a speaker offering "statistics" about smoking habits. It claims most people discard cigarettes half-smoked because ordinary tobacco burns too hot and becomes unenjoyable, but Melachrino's Turkish tobacco burns slowly and cool, remaining "mild" and providing "complete enjoyment" through the final drag. The advertisement uses pseudo-scientific claims typical of early 20th-century cigarette marketing—before health dangers were widely acknowledged—to suggest product superiority based on comfort and smoothness rather than any health consideration.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
suey Owing to the time it takes to print Lire, readers should verify from the daily neespapers the continuance of the at- tractions at the theatres mentioned below. More or Less Serious American Laboratory. 222 East sath Bolalavsky’s splendid direction lifts this above y,, penmental theatre. Jean Jacques Be Martine,” done handsomely, is this Bei idded to an uncommonly good repertory. Civic Repertory. Fourteenth St—The splendid Juctions given by Eva Le Gallienne now includes an interesting For full repertory see daily es in an exquisite tragedy Fulton—Now the dean of the spine chillers and also the most devilish in its con- ception. A Free Soul. Xlaw—Good old-fashioned drama with Kay Johnson and William A. Brady at the helm. The Furies. Shubert—Laurette Taylor's magic acting turns into pure gold something that is less than 18 karat. Interference, Lyceum—London melodrama, the usual ingredients, made effective by Matthews and his associates. King Hen: Hampden's—A generous pro- ligt AM lag pola regen ag tal Shakespeare. The Ladder. Belmont—Seats, free for this incarnation. One man’s way of telling what he believes in. The Mystery Man. way or the other. Saturday's Children. Forrest—After going off andtiecing the world a bit this first-rate American play comes back to Broadway. Ruth Gordon is still Saturday's nicest child. The Scarlet Fox. Masgue—To be reviewed ter. The Silent House. Morosco—High-keyed melodrama, with Alian Dinehart and Helen Chandler. A thriller from start to finish. Strange Interlude, Guild—An important pro- daction of Eugene O'Neill’: sloves steey. of a woman who trics everything once. per y in which tbe ssliogay comes back to Broa The Trial of Mary Dugan. Netional—High legal explosives in a courtroom. and ve isfactory murder trial, with Ann Harding and Rex Cherryman. Bayes—Not much one Comedy and Things Like That And So to Bed. Bijou—One of Mr. Pepys* wid ats. Not in his diary. The Bachelor Father. Belesco—It's a wise daddy that can make an assorti ily like this come out right. June Walker and Geoffrey Kerr help a lot. The Behavior of Mrs. Crane. Erion eye for an eye—or a husband for a husband—or tomething like that. Margaret Lawrence makes it more than endurable. Burlesque. Plymouth—Hot-headed and soft- harted sides of backstage life on the burlesque er's—An Cock Robin. Booth—A murder mystery which bn it to amuse you even if it doesn’t mystify rice Herford’s curtain speech is some- He to be in your seat for at nine o'clock. The Command to Love. Lomgacre—Mary Nash and Basil Rathbone carry on some scan- dalous love-making in Madrid. Very Continental. pemess Bage: love in the N. Spectacular finale. Thelvory Doon Charles Hopkins—The ladies fem w have taken this one to their hearts. March Hares. Littl—To be reviewed later. Our Betters. Henry Miller's—Mr. Maugham's fmartly bitter comedy, vintage of 1916, turned ito a glittering 1928 model by Ina Claire. ‘eae course of true Good theatre with a TOLD by the ASHTRAY Statistics show that most people snuff out the ordinary cigarette t-burning too hot.. half - smoked. The tobaccos beco! too parching .. to be enjoyable. ~ Melachrino smokers, however, enjoy their cigarettes clear to the end.w The fine slow - burning f COOOL Turkish tobacco is . therefore therefore mild. ~ Melachrino is a cigarette of complete enjoyment . . MILD ano COLD Ghe ONE cigarette sold the world over MELACHRINO CIGARETTES pun.cork and STRAW ENDS Paris Bound. | Music Bor—The lighter side of marital infidelity—and what are you do about it? Sophisticated comedy, wit Kennedy. The Play's the Thing. Empire—Holbrook Blinn, in this racy and polished piece by Molnar. Thoroughly good entertainment. The Queen's Husband. Playhouse—Roland Young as a gentle king with a penchant for Penewins. who fixes up a rip-snorting revolution. Excellent entertainment. The Royal Family. Selwyn—Elite theatre folk in their off-stage momeats. A prancing comedy with tender spots. The Shannons of Broadway. Martin Beck— The Gleasons have settled down indefinitely to tell Broadway about life on the old strect. swell show, t miss it. Volpone. Guild—To be reviewed later. Eye and Ear Entertainment The Beggar's Opera. Forty-Eighth Si—Two hundred years old—but going strong. Interesting revival. Don't miss it. A Connecticut Yankee. Vanderbilt—Mark Twain set to some of the best music in town. William Gaxton and Constance Carpenter. The Five O'Clock Girl. Forty-Fourth St— a about as satisfactory as a musical show can Mary Eaton and Oscar Shaw Fess, up their fine work. (Continued on page 37 STUDENT via the MEDITERRANEAN Shore excursions Gibraltar, Algiers, Palermo, Naples, Genoa. Entire tourist class chartered exclusively for American tourists. Literature. INTERCOLLEGIATE TRAVEL BUREAU 2929 Broadway, N. Y., YELlowstone 7983 CROWN Lavender Smelling Salts At home, at the theatre, while shopping or traveling, or if you find yourself in stuffy rooms or crowds places, the pungent fra- ef Crown Lavender Smelling Salts clears the brain, steadies the nerves, counteracts faintness and weariness. It is invigorating—e delight and com- fort. Sold everywhere. Schieffelin & Co., 170 William St., New York. comicbooks.com