Life, 1928-04-12 · page 35 of 42
Life — April 12, 1928 — page 35: what you’re looking at
What you’re looking at
This page contains several brief satirical pieces and advertisements typical of Life's format. **"When You Call Me That, Smile"**: A humor piece mocking Western/frontier dialect and clichéd storytelling. An Eastern visitor endures a long-winded tall tale from a stereotypical cowboy about the outlaw "Three-Gun Bender," only to reveal he's actually Zane Grey—the famous Western fiction author. The joke: the real author of such tales is bored by an amateur's attempt. **Office humor pieces** mock workplace absurdities: a stenographer's outdated calendar note, an employee seeking a raise immediately after being hired. **"False Pride"**: Satirizes the tension between pedestrians and motorists—both groups act entitled to public space, each resenting the other's arrogance. **"Who Dropped That Pin?"**: Quotes a 1899 prediction that automobiles would reduce noise pollution—ironically undermined by reality. The **Nevasmok advertisement** promotes a smokeless ash receiver for cigarettes, addressing "The Girl Who Never Grew Up"—a woman who behaves childishly at dinner parties, leaving cigarette ash everywhere. The satire targets class pretension, generational behavior, and modern technology's unfulfilled promises.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
When You Call Me That, Smile “Howpy, pardner. Y'u're from back East, I reckon, Kinder open out here in Arizony, ain't it? You stayin’ at the Bar 7, I reckon. "Tain't the same ‘round here since the Old Man went on. This old road is the same, though. Yep, seems like yesterday when Three-Gun Bender rode around these hyeah pa'ts. Ever bear a’ him? I reckoned not. He was the plumb meanest cussed critter north of the Rio Grande. Shot six sheriffs in as many weeks. "Member once I was drivin’ the stage with the pay grip from the Three Strike Mine. Wal, we got over Boulder Creek pronto, but when we came to Stunted Pine Bend, out steps this hombre, shoves a six-gun in my ribs, and... Say, pardner, you don’t seem interested. Your face is familiar; mebbe I told you this story before. What'd Clerk: 1 wisit To asK you say your name was?” CREASE OF SALARY, SIR. 1 "zane Grey.” RIED LAST MONTH AND WE SIMPLY ; aye CAN'T EXIST ON WHAT 1 EARN —Mianesota:Ske-U-Mah. Employer: on, wuo 18 Tr om? Do ti Newt —Everybody’s Weekly (London). jo It Now! Srenocrarier: This “To be done to- day” note on your desk calendar is two months old. Tur Boss: That's alb right; I haven't done it yet.—St. Louis Post-Dispatch. “Someriy’ else that’s becomin’ rarer ever’ day is home-grown daughters.” —Abe Martin, in Indianapolis News. 33 Who Dropped That Pin? “The last decade of the nineteenth century is preeminently the age of noise, In the general pandemonium, the clatter of iron hoofs, the clash of steel tires, and the creak of’ ball bearingless axles ‘are prominent factors. When the motor comes in, with its rubber tires and improved bearings, and the sound of iron hoofs becomes infrequent, then we shall realize that one of the blessings of the motor vehicle, aml one, perhaps, we had not fully anticipated, is that it 18 a conqueror of noise."—The Horse: less Age, for February, 1899. Wuar a fine prophet he turned out to be.—Toronto Goblin. In a Pinch, use ALLEN’S FOOT-EASE False Pride Axory Motorist: Some of you pedes- trians walk along just as if you owned the streets. Irate Peoestrian: ¥es, and some of you motorists drive around just as if you owned the car!—Pathfinder. Abbott's Bitters, a stomachic, meets every require- meat of @ tonic. Sample by m: 3 ct, in stamps CW. Abbott & Ob., Baltimore, Md. Heard in Mazda Lane “My good man, would you indorse a cigarette for $1,0002" “For $1,000 I would indorse opium.” —New York Sun, Lire is published every Thursday, simultaneously in the United States, Great Briain, Canada and British Possessions, Title registered in U. S. Patent Office. The text and illustrations in Lire are copyrighted. For Reprint Rights in Great Britain opp Live, Rolls House, Breams Buildings, Fetter L London, EF. C., England.” The foreign trade supplied from Live's London Office, Rolls" House, Breams Buildings, London, E. C. No contributions will be returned unless accompanied’ by stamped and addressed envelope, Lire does not hold itself responsible for the loss or non-return of unsolicited contributions, Notice of change of address should reach this office two weeks prior to the date of issue to be affected. addressed to LIFE, $98 Yearly Subscription Rate, $5.00 (Ca All communications should be ison Avenue, New York. lian, $5.80; Foreign, $6.60). The Girl Who Never Grew Up Beattie's the sweetie, who gets over great We think that dear Beattie's too utterly utter. know you like your dinners to be informal. But the maids do get so cross when guests make mud pies on their plates with ciga- rette ashes, butter and mayonnaise. The thougheful hostess these days provides Nevasmok for the amuse- ment of the playfully inclined. In addition to looking like a million dollars, Nevasmok is the most capa- ble ash receiver of modern times. Ie smothers a glowing cigarette end instantly. It never, never, mever smokes and can't spill an ash. Ie cleans instantly. And get this —it’s absolutely odorless, Lastingly enam- eled in Moscow Red, Prohibition Blue and other glad colorings. YANKEE METAL PRODUCTS CORPORATION, 507 W. Soth Se., New York Specialists im artistic smoke accessories New York Showroom :— Fifth Avenue NIEVASMO) Smokeless and Odorless Ash Receiver Building 200 Fifth Avenue Room 1121 Space 618 comicbooks.com