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Life, 1928-04-12 · page 29 of 42

Life — April 12, 1928 — page 29: what you’re looking at

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Life — April 12, 1928 — page 29: Life, 1928-04-12

What you’re looking at

This page satirizes early 1920s radio programming, specifically two competing Sunday shows: "Roxy's Sunday Strolls" (via WJZ) and Major Edward Bowes's Capitol Theatre program. The satire mocks how these broadcasts treat Sunday as a sacred, overly formal occasion. Roxy is caricatured as pretentious—his "ecclesiastical" voice mimics a wedding ceremony with organ accompaniment. Bowes is criticized as an incompetent announcer whose constant switching between stage and studio confuses listeners about their actual location. The sketch cartoon (bottom left) shows a conductor and passenger, with dialogue mocking regional speech patterns. The overall critique suggests these popular radio programs, despite their fame, suffer from excessive formality, poor production, and condescending attitudes toward their audiences—treating Sunday listeners as infants or invalids requiring bedside-manner treatment rather than genuine entertainment.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

hl Permanent Wavelengths THE old notion that Sunday is a day of refined discomfort still persists on the radio, even if it is the busiest day in the week for caddies and operators of filling sta- tions. No wonder, then, that Broad- way’s two major contributions to the Sunday programs are popular breaks in the non-stop flights of oratory that make Sunday the longest radio day in the week. Roxy goes on the air, via WJZ, at two o'clock. His Sunday afternoon services are in the nature of High Mass at the Cathedral of the Motion Picture. Low Mass, as it were, is held on Monday evening, when the Gang is allowed, nay, even en- couraged, to get kittenish and sing songs in baby talk about wittle wag dollies. Something tells me that Rox very proud of his Sunday Strolls— that’s what they're called. He an- nounces in a muted, plush voice, with the organ playing off-side, for all the world like a wedding. His voice is as ecclesiastical as Mr. Belasco's collar. But the musical content of the program is unusually good, with fewer than the conventional number of Negro Spirituals, oh, yes, Lord. * *# *# IFFERENT doings come leap- ing in on Sunday evening from Roxy's rival, Major Edward Bowes, at the Capitol Theatre. The Capitol program is about seventy-five per cent announcements and about twenty- In Cnicaco Convuctor (calling streets) : State! PAsseNGER: Towa. He: See that man with the blonde across the room? bootlegger in New York. Sue: Oh, yes. five per cent music. The program is switched so often from stage to studio that you don’t know whether you're in the orchestra pit or climb- ing Mont Blanc. With all this jerk- ing back and forward, or up and down, you hear as many voices as do when you are trying to re, ter a kick over the telephone to the gas company. When the Capitol program finally lights in the studio and settles down to business, it gets smoother. But there’s no get- ting away from the fact that the Major is no born announcer. When he tries to make things all comfy and cozy, his voice seems to imply that all persons who are to be found home on Sunday evening are either infants, elderly invalids or loose in the thatch, What he mistakes for the family touch is really more like a bedside manner. ** * NY letters to this depart- ment asking what to do about squeaking, squealing or fading That's the biggest That's Father. radio sets will be turned over to my If you "t get what you you want it on your set, go out and buy a better one. Or get new tubes. Or re-charge your battery. Or move to a new neighbor- hood. But don’t come whining to me about it. Agnes Smith. Next Week: How to Have a Gay Old Central Standard Time. Color-Blind OE: Who was that cute little blonde you had at the dance last Thursday night? G Oh, she’s that cute little brunette I had at the dance last Mon- day night. Absolutely Correct ENTUCKY COLONEL (on be- ing presented to Mussolini): Mistuh Mussolini, suh, it’s a great honuh, suh, to meet you-all, F Will Rogers is nominated, the slogan will be easy: “From Side- splitter to President. comicbooks.com