Life, 1928-04-05 · page 9 of 59
Life — April 5, 1928 — page 9: what you’re looking at
What you’re looking at
This page is **primarily a Chrysler automobile advertisement**, not political satire or cartoon content. The ad promotes the "Illustrious New '72' Town Cabriolet" (body by Le Baron) priced at $3,595. It features multiple vehicle illustrations arranged in a diamond pattern around promotional text. The marketing message emphasizes Chrysler's engineering excellence and value proposition: their cars offer more refinement and innovation than competitors at comparable price points. The text argues that Chrysler vehicles represent superior "price and price classes" in the industry—you get more quality for your money than elsewhere. This is a straightforward commercial advertisement using the visual layout and copy style typical of 1920s-era magazine advertising. There is no political satire or social commentary present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ILLUSTRIOUS NEW “72” TOWN CABRIOLET BODY BY LE BARON understand the wide- spread public acceptance of Chrysler in the four great y price divisions from $670 to $6795. Va 7» Chrysler engineering, which never rests its efforts, has maintained its product as fresh and as new as it was in its very outset four years ago. 7 This spirit of progressiveness has been re- sponsible for the pioneering and development of every sig- nificant improvement in motor cars since the first Chrysler. And through the Chrysler plan of Standardized Quality these refinements have been passed on to all Chryslers. 7 Thus Chrysler has set up entirely new standards of motor car value and has given new meaning to “price” and “price classes” in the industry. 7 Chrysler cars—whether “52,” “62,” “72” or 112 h.p. Imperial 80”— can be compared only with other cars far above them in price. For they represent not only far more than money could buy in the past, but more than the same money will buy elsewhere today. All prices f. 0, b. Detroit, subject to current Federal excise tax CHRYSLER. comicbooks.com