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Life, 1928-04-05 · page 8 of 59

Life — April 5, 1928 — page 8: what you’re looking at

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Life — April 5, 1928 — page 8: Life, 1928-04-05

What you’re looking at

This page is primarily a **Triplex safety glass advertisement** (the main content), not political satire. The ad promotes Triplex windshields for automobiles, emphasizing they cannot shatter or splinter—a significant safety innovation at the time. The illustration shows a car with an impact circled, demonstrating the glass's durability. The ad lists factual claims (used 13 years in England, won't crack even in severe accidents) and includes a mail-in coupon. The right column contains the magazine's **index and brief satirical content** unrelated to the advertisement—including contest announcements and a humorous anecdote titled "The Proud Father Becomes Slightly Confused." This is primarily **commercial advertising**, not political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

This windshield cannot be shattered T’S an amazing discovery. Glass that cannot be shat- tered—or splintered. Glass as brilliantly clear and flawless as plate glass—yet free from the danger that accompanies ordinary plate glass. It’s a known fact that when accidents do occur, flying or splintered glass causes the majority of personal injuries. Now science has taken this risk out of motoring. With modern four wheel brakes, standard bodies, stronger steel where strength must be, your car needs only this final touch to make it a safe vehicle for those dearest to you. Triplex is offered as optional equipment, at a slight ad- vance in price, on every Chrysler model. Facts about TRIPLEX 1, In England Triplex has been used 4. Often it will not even crack ata for 13 years—as a result there are shock that will shatter ordinary plate very few injuries from flying glass. glass into fragments. . The worth of Triplex has been 5. It may crack in a severe accident but proved over a long period of time that is all. Cuts cannot result from it. —13 years abroad. 6. It is a clear vision glass—no wires . Ie cannot shatter —this means that —_ in it. itcannot fly or cut even in the sever- 7, Already installed in thousands of est accident. cars in America. Triplex GENTLEMEN: Without obligation on my part, please mail me the facts about Triplex — the glass that will not shatter, —THE GLASS Nase THAT WILL NOT SHATTER ‘THE TRIPLEX SAFETY GLASS CO. OF NORTH AMERICA, INC, Hoboken Terminal, Hoboken, N. J. IN CANADA ‘W. E. Phillips Co., Ltd., Oshawa, Ont. IN ENGLAND Model _____________ Year_ = The Triplex Safety Glass Co., Ltd. Piccadilly, London Business Address. Make of Car. The Magazine of the Future INDEX OVER DESIGN: Winner “Cover Design Contest.”” Inside Front Cover: Hevvysope Floating Contest. Page 1: Vermin-Rouge’s $Million $$$ Contest. Page 2: Chevyford’s Slogan Con- test. Page 3: “Shall We Have Bigger and Better Contests?”—An_Adi- torial. Page 4: Announcement of our new $2,000,000.00 Beauty Contest. Page 5: Winner of CrAzY cOn- TEsT; also Election Contest. Page 6: The Contested Will—a short story—by the winner of the Short Story Contest. Page 7: Finish-This-Story Con- test. Page 8: Winner of last month's Finish-This-Story Contest. Pages 9 to 109: 98 Advertising Contests. Don’t miss Juick's $10,- 000,000.00 Slogan Contest, “When Better Contests Are Contested, Juick Will Contest The And Hupage'’s Great $11,000,000.00 Contest, said to be “The Most Beautiful Contest in America.” Back Cover: Lukky Mike's “Walk a Mile, Cough, and Be Satisfied” Contest. Contested by WeW. The Proud Father Becomes Slightly Confused DON’T say this just because he’s mine but he really is a won- derful kid. Only six months old— and his boss told me confidentially that he’s one of the best ends play- ing football to-day. Every man in the organization tried to sell that Eureka Suspender bunch and failed but my kid hopped a train for Keo- kuk and walked right across the dining-room to me without any help. The other night he said the cutest thing: ‘Papa, if you'll gimme a nickel I'll buy an option on that piece of property and we'll split fifty-fifty.’ He also holds the intercollegiate record for the javelin throw and never cries at night. Why, his nurse puts him to bed at seven and we don’t hear a peep out of him until he’s going to marry Judge Zipser's daughter, a mighty sweet and lovable girl. He stands over six feet and weighs about a hundred and eighty. Not bad for a baby four months old, eh?” “TIM’S wife is certainly an eco” nomical little thing, isn’t she?” “Yes; he married her for his money.” comicbooks.com > nN Y= i ts..lé«<dié‘ike AN