Life, 1928-04-05 · page 56 of 59
Life — April 5, 1928 — page 56: what you’re looking at
What you’re looking at
This page contains **advertising and humor columns** rather than political cartoons. The dominant content is a **Wrigley's chewing gum advertisement** featuring the "Rigamarole" jingle ("One, two—It's good for you...") promoting Spearmint gum. Below it sits a financial pitch: "Your 'mad money' is your business but your 'glad money' is ours"—essentially encouraging impulse purchases via coupons. The right column, "A Few More Reasons Why I Am Occasionally Happy," is **satirical social commentary** listing mundane pleasures: dentists who don't lecture about pyorrhea, salesmen admitting they can't help you, rare compliments on neckties, and dubious medical claims about tobacco. The humor mocks modern life's low expectations and advertising's false promises. At bottom, "The Golf Nut Directs a Wayfarer" is a **comedic golf anecdote** offering absurdly convoluted directions using golf terminology (mashie shots, sand traps, hooks), satirizing both golfers' obsession with their sport and unclear directions. No specific political figures are caricatured. The satire targets **consumer culture, advertising manipulation, and societal banality**.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Few More Reasons Why I Am Occasionally Happy ECAUSE about once a year I run One.two -Its good for you across a salesman who says, “I'm sorry, but I haven't got a thing to fit you. Why don’t you run over Three four-They all want more frm 2 7 ‘ ‘ Because about once in every three Five, six -Itcomes in sticks dea cleued tyre demuar tas fuses to warn me about incipient Seven eizht-The flavor's 3reat apes Because about once in every three ° . . ths my shaving lotion seems Nine, ten -Say it again — Siete fice fase the delightful ways promised by & WRIGLEYS Coit the advertisements. Because it is possible once in a great » while to talk to a man in a Pull- THE WRIGLEY RIGAMAROLE, man smoking-compartment who —_ has nothing to say about business conditions in general and the po- sition of the middleman in par- ticular. Because about once a year somebody says to me, in all sincerity, “Say, I like that tie.” Because about once in every three months, after I have decided to give up smoking, I come across a statement by an eminent physician to the effect that the harmful re- sults of the tobacco habit have \ been greatly exaggerated. Because about once in every five v years I can honestly say to a w friend who has just informed me y of his approaching marriage, ee “Well, if I ever get married, it pS * Ie at ° will be—I hope—to a girl like Wrigley s gives lasting leet ! 8 I enjoyment and benefit. Because now and then I can ride in ; a crowded elevator and if- i teen out” with the assurance of a a broker. 1 Because now and then I can sit down y «“ on 8 . and write a piece like this and ac- n Your mad money” is your business || ty «et psa fore P up. n “ a?) © 0 but your “glad money’ is ours The Gott Nut Directs | Wayfarer j “NOU were asking the way to i New , i Immelman home, sir? Well, Paresh om You can't buy more happiness it’s this way: Go down this road for for so many persons a good wood shot and take the right for so little money turn at the dog's leg. About three long putts ahead you hook to the left in a rough stretch that might look as if it were out of bounds. Keep straight ahead until you hit the sand traps in front of the Beelzebub Pai) So Obey that farm and slice sharply to the lef at the schoolhouse till you reac! Coupon Impulse the top of the hill for a good roll of about a hundred yards to the bot- tom, where you ford a water hazai From there the Immelman home is straight ahead just about a full mashie shot.” rr ig tn a comicbooks.com