Life, 1928-04-05 · page 3 of 59
Life — April 5, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not satire or political commentary. It promotes the Essex Super-Six and Hudson automobiles as luxury vehicles offering "Greater Beauty with matchless Super-Six performance." The top image shows what appears to be a **social scene at an elegant entrance**—possibly depicting wealthy people arriving at an upscale venue, meant to suggest the car's association with refinement and status. The main content highlights technical achievements ("resources which achieved and led the mechanical possibilities of the day") and emphasizes luxury appointments. Prices range from $795 to $1950 depending on model. This reflects **1920s automobile marketing**, where manufacturers positioned cars as status symbols for aspiring middle and upper-class consumers, combining performance claims with lifestyle imagery.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Essex Super-Six 4-Door Sedan $795 fo b Detroit, plus war excise tax GREATER BEAUTY with matchless Super-Six performance Hudson and Essex crown a long succession of tri- umphs in the new Super-Sixes which have been accord- ed the most signal public reception in our history. The resources which achieved and led the mechanical possibilities of the day, have been brilliantly em- ployed to create and lead a new mode of beauty, comfort and luxurious appointment. Many new and HUDSON beautiful body types are offered ranging in Essex from $735 to $795, and in Hudson from $1250 in the Standard line to $1950 in the Custom Designed Super-Sixes. And in all models, every value of body and chassis, heretofore known, is surpassed. You will agree with- out hesitation, the moment you see them. “ESSEX BOTH ARE SUPER-SIXES comicbooks.com