Life, 1928-04-05 · page 3 of 59
Life — April 5, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily **automobile advertising**, not satire or political commentary. It promotes the Essex Super-Six and Hudson automobiles as luxury vehicles offering "Greater Beauty with matchless Super-Six performance." The top image shows what appears to be a **social scene at an elegant entrance**—possibly depicting wealthy people arriving at an upscale venue, meant to suggest the car's association with refinement and status. The main content highlights technical achievements ("resources which achieved and led the mechanical possibilities of the day") and emphasizes luxury appointments. Prices range from $795 to $1950 depending on model. This reflects **1920s automobile marketing**, where manufacturers positioned cars as status symbols for aspiring middle and upper-class consumers, combining performance claims with lifestyle imagery.