Life — April 5, 1928 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not satire or political commentary**. It's a Corona typewriter advertisement from L.C. Smith & Corona Typewriters Inc (established 1901). The ad uses humor rather than satire: the headline "Does your typewriter match your pajamas?" is a lighthearted joke suggesting that Corona typewriters come in various colors to coordinate with one's personal style and bedroom décor. This was marketed as a novelty feature—you could select a Corona in a color matching your "pet color scheme." The illustration shows a woman in bed writing, humorously implying that users might want their typewriter to aesthetically complement their bedroom rather than just be functional. The "colors" reference in the main headline reinforces this consumer-choice appeal. This reflects 1920s-30s marketing aimed at making office equipment stylish and appealing to home use.