Life, 1928-04-05 · page 2 of 59
Life — April 5, 1928 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Corona typewriter advertisement from L.C. Smith & Corona Typewriters Inc (established 1901). The ad uses humor rather than satire: the headline "Does your typewriter match your pajamas?" is a lighthearted joke suggesting that Corona typewriters come in various colors to coordinate with one's personal style and bedroom décor. This was marketed as a novelty feature—you could select a Corona in a color matching your "pet color scheme." The illustration shows a woman in bed writing, humorously implying that users might want their typewriter to aesthetically complement their bedroom rather than just be functional. The "colors" reference in the main headline reinforces this consumer-choice appeal. This reflects 1920s-30s marketing aimed at making office equipment stylish and appealing to home use.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Write us today for a free copy of this illustrated folder showing the new Duco finish Coronas in actual colors. Corona in colors / [Bruce Green] OLSEN TT SEPT TE Does your typewriter match your pajamas? HERE'S one best time to write those intimate little "| wae that breathe happiness—and love—and maybe a few choice bits of gossip. That time is morning — all comfy cozy in bed, while the sun streams in the window. Of course, you don’t ave to stay in bed to use Corona! But you can get Corona in a smart color that harmonizes with — well, anything. Drop into the Corona store and select a Corona that matches your own pet color scheme. Convenient monthly terms if you so desire. L C Smith & Corona Typewriters Inc Established 1903 Sales offices in principal cities of the world 409 E. Washington Street, Syracuse, N.Y. LC Smith — the Ball-!iear- ing ¢ Machine. Its light touch and easy action increase output, eliminate fatigue. comicbooks.com