Life, 1928-03-29 · page 4 of 34
Life — March 29, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising and light editorial content** rather than political satire. The left side features an advertisement for imported Dunlop golf balls, emphasizing their exclusivity and high cost. The accompanying text jokes that while yachts, Rolls-Royces, and other luxury items are rare among the wealthy, golf balls are the true exception—"many thousand golfers play the very highest-priced golf-ball...the very best golf-ball...the imported black Dunlop." The center section contains "Genghis Khan," a humorous rhymed review poem by Harold Lamb about the historical Mongol leader, treating his conquests with mock-heroic tone. The right side displays **Easter gift advertisements**: Artstyle Chocolates, Cara Nome Toiletries, Symphony Lawn Stationery, and an Electric Toaster, all sold at Rexall drug stores. The satirical element is minimal—primarily the golf ball advertisement's gentle mockery of conspicuous consumption among the wealthy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life ew yachts ha - Jnrnulbe le, Mons but many | imported | Dunlops VERY FEW PEOPLE DRIVE ROLLS- ROYCES. VERY FEW OPERATE PALATIAL YACHTS. VERY FEW MAINTAIN STABLES OF PEDIGREED RACE-HORSES. IN ALMOST EVERY field of enjoyment... the very highest-priced... the very best... is limited to the few. There is only one exception ... golf. Many, many thou- sand golfers play the very highest-priced golf-ball... the very best golf-ball...the imported black Dunlop. IMPORTED BLACK DUNLOP | Rhymed Reviews | Genghis Khan By Harold Lamb. Robert M. McBride & Co. Lt all who ever smote with sword Acclaim this Mongol cattle- herder, For Genghis Khan, the Gobi’s lord, Outdid their best in wholesale murder. A lad who led a hunted clan, Whose friends were few, whose bounds were narrow, lis genius welded man to man The Peoples of the Bow-and- Arrow. n highlands owned his sway all their nomad variorum; His squadrons humbled proud Cathay, ruled a korum. He world from Kara- | ‘Triumphant rode his chivalry, By valiant orkhons Alexandered, | From China’s sea to Muscovy Beneath his seven-yak-tail stand- ard. The Moslem fled from Persia’s land Before his iron-thewed battalions; Bokhara, Herat, Samarkand Were stables for his white-nosed stallions, He died in peace; in forest snows Declined the desert cagle’s pinion. They dug his grave where no one knows And gave his sons the world’s dominion. He bound his horde by rigid laws And, mankind's ancient pursuing, Destroyed and massacred because He knew no other way of doing. course I see processive nations strive, And marvel, through the trumpet- braying, How anybody’s left alive With all these centuries of slaying. Arthur Guiterman. The Preliminary WIFE (at 3:17 a. M.): Is that you, Henry? Henry: No, ‘sh radio. An’ th’ i'l teeny-weeny fushy-wushy tenor sesh to th’ Happy Hour Bishcuit Sherenaders, “How’sh all m’ pals in Grenidge, Mash’chooshts,” an’ Mish- ter Dempsey to th’ easht made fi’ yards through Mishter Whitehead an’ thish’s. Gra’m Coolidge ‘noun- shing from Blue Heaven—: Baster Gifts at the Rexall store Artstyle Chocolates Choice centers, smothered in luscious rich chocolate. Creams, caramels, nuts, fruits and other tempting favorites. Beautifully packaged. Cara Nome Toiletries The fragrance of early blossom time, cap- tured for the dainty woman’ sdelight.Pow- der, perfume, talcum, sachet, rouge—supre- mely alluring—in dis- tinguished containers. Symphony Lawn Stationery For the letter which silently speaks of the sender’s good taste. Heavy, fabric finished paper which resembles a fine linen handkerchief. In various sizes, in white and in modish tints. If you want correspondence paper that is unmistak- ably fine, ask for Symphony Lawn. Electric Toaster The quick, easy way to make toast just right. Attaches to light socket and toasts on the table. ig You will recognize it by this sign Liggett’s are also Rexall stores comicbooks.com