Life, 1928-03-29 · page 3 of 34
Life — March 29, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for Timken Tapered Roller Bearings, not political satire. The cartoon illustrates a humorous sales pitch rather than commentary on current events. The illustration shows two figures examining an automobile—a common 1920s-era car. The figure on the right appears to be a knowledgeable buyer or salesman gesturing approvingly, while the left figure operates or inspects the vehicle. The caption jokes that the "first thing to learn about a car is 'Has it Timken Bearings?'" The ad uses this playful scenario to convey a serious message: smart purchasers ask about bearing quality because Timken bearings signify durability and reliability. The advertisement emphasizes technical specifications and durability claims to business-minded consumers evaluating vehicle purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE first thing to learn about a car is “Has it Timken Bearings?” Smart buyers always ASK if there are Timkens and show how well they know what they are buying. They do know, because the presence of Timkensisa sign ofutmostdurability, silence, econ- omy—long-continued freedom from attention. The technical terms for it are Timken tapered Tapered construction, Timken POSITIVELY ALIGNED ROLLER BEARINGS ROLLS and Timken-made electric steel—meaning full protection against the wear of friction, side- thrust, shock, speed and torque, in differentials, pinion or worm drives, transmissions, rear wheels, front wheels, steering pivots and fans. The simple thing to remember is to make sure of buying Timken-equipped! THE TIMKEN ROLLER BEARING CO.,CANTON, OHIO ae SEE Al Wey by Life ublahing Company S08 Madan Doe Nex Tak, NY. Charles Dans Gilson, Pres Ssacipicn $100 Val 1, No 580, Mase 90 THES. Bot os ded Chan alee, ie fa Ter You he 7, ahead the Pat Oise Dept, Canaan comicbooks.com