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Life, 1928-03-29 · page 30 of 34

Life — March 29, 1928 — page 30: what you’re looking at

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Life — March 29, 1928 — page 30: Life, 1928-03-29

What you’re looking at

This page is primarily **advertising and contest announcements**, not satire or political commentary. The main content includes: - **Welch's Grape Juice ad** featuring a testimonial from a wealthy woman about serving it at the Waldorf-Astoria hotel—positioning the product as fashionable and health-conscious - **Life's All-America Travel Contest results** announcing prize winners for a travel-themed competition - **"The Dramatic Critic to His Wife"**—a humorous piece using restaurant dishes as theatrical metaphors (Beefsteak and Onions as a "revival," Honolulu Salad as poorly constructed, etc.), poking gentle fun at both dramatic criticism and cooking The page reflects 1920s consumer culture: aspirational advertising, travel contests, and light domestic humor. There are no political cartoons or caricatures present. The satire is mild and lifestyle-focused rather than socially pointed.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life Serve Welch's for breakfast well chilled. At the Waldorf-Astoria for Breakfast “In the Fifth Avenue dining room of the Waldorf in New York,” says a widely-traveled woman, “1 first tasted Welch’s Grape Juice for breakfast. “Now we have Welch's for our breakfast fruit course often at home. It’s so delicious and so convenient —all squeezed and ready to serve.” Because Welch's is pure fruit juice, it is healthful. It gives you the valuable laxative properties, mineral salts, vitamins that you ex- pect of a fresh fruit. It is so pure and rich in delicious Concord grape flavor that you can serve it straight, blended or diluted. Recipes are on every label. Free— Book of Fruit Drinks—recipes and occasions to serve them. Send a postcard to The Welch Grape Juice Co., L 81, Westfield, N. Y. In Canada —St. Catharines, Ont. WELCH’S Once you've tasted Welch’s no other grape-juice witt-do—- | awarde Lire’s All-America Travel Contest Grand Prize Winners First Prize of $400.00—won by | Martin: Suepuern, 21-5406 Con- necticut Avenue, Chevy Chase, D. C. 22 points.) Second Prize of $200.00—won by | M. Cartiste Minor, Danville, Ky. (21 points.) Third Prize of $100.00—won by Eumer D. Busunecet, 1124 Church Street, Evanston, Ill. (15 points.) Two Special Prizes of $50.00 each —won by J. J. Donati, Street, San Francisco, Cal., G nD. Wutster, 11334 Mayfield Road, Cleveland, O. HE points earned by the Grand Prize winners have been computed by the Judges on the basis of general excellence throughout the Contest as a whole, in terms of prizes won and honorable mentions received. The interest shown has been enor- mous and the quality of the answers received was of such excellence that ten extra kly prizes were These, together with the two special Grand Prizes shown above, represent a total of To all those whose consistent par- ticipation has helped make the Con- test a success, Lire extends its sin- cere thanks. The Dramatic Critic to His Wife “PP HIS revival of your success of last season, Beefsteak and Onions, is well done, savory, and cleverly presented, while Parsley is on hand to give a desirable glamour. If you will tolerate the word, we will say that the offering is hot in parts. A good tonic for the hard- working man. “We have tried earnestly to re- ceive a thrill from Honolulu Salad. It is a dreadful conglomeration of ultra-modern scenic effects and jokes, and has absolutely no point. “Banana Split 4 la Mode is a fair concoction of a worn-out sort. The appearance of Maraschino Cherry gives the affair what little zest it has, and we are still trying to recover from the effect produced on us by that extravagant comedian of old-time fame, Whipped Cream. “We recommend Demi-Tasse to men and women of every calling. It is a short performance of a settling and comforting nature. After the wild swirl of new productions it is pleasantly wholesome, and it takes away the evil taste that they have left in the mouth.” cd — “7 A Modest Reader. rs ' of cool, glorious travel over the famous Recreation Route. Play all the way, Sightseeing ‘at ports of call. Fasci- nating life aboard mer on new 8.8, Calif the splendid Manchuria and Mongolia. i-mmon: sail York, Havana. Canal, San dD (Coronado Beac! Los Angeles and back to home town. Steamer either way and choice of rail Toutes across continent, Apply, Dept. No. 1 Broadway, New York, our offices elsewhere, or authorized steamship and railroad agents- A YEAR from now . . . many years... this Golden Wheel Lighter will look as well, work as well as when you first bought it. Precisely built by jewelry craftsmen ... with a_ lifetime uarantee. The smart shops isplay a dozen different mod- els for men and women, too. “Surest ly thing ™ kay GOLDEN WHIEEL The Lighter with the Lifetime Guarantee HENRY LEDERER & BRO., INC. providence Rhode Island comicbooks.com