Life, 1928-03-29 · page 29 of 34
Life — March 29, 1928 — page 29: what you’re looking at
What you’re looking at
This is primarily a **letters-to-editor and humor page** from Life magazine's satirical section, with advertisement for an upcoming travel issue. The main satirical items include: 1. **"Builders of Reputation"** - A joke mocking advertising claims. A South African reader asks if advertisers can build his reputation remotely; Life's editors sardonically reply by asking how many "bedrooms" he wants in his reputation, treating abstract concepts as physical construction. 2. **"Sounds Suspicious"** - A jab at Chicago's "Big Bill" Thompson (mayor), implying he couldn't accurately count or estimate anything—here, the rat population matching the human population seems suspiciously convenient. 3. **Circus seal anecdote** - Mocking theatrical sentimentality: the seal wants to deliberately fail twice before succeeding to earn audience sympathy, satirizing performers' manipulation of emotions. 4. **Bridegroom joke** - A folksy observation that bridegrooms become obsolete/irrelevant quickly—a dig at married life. The page demonstrates Life's typical approach: urbane mockery of advertising, politics, and social pretense, aimed at educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In the Editor’s Mail A cornrgesponvent in South Africa stites: “I am a young but ambitious gan, earnestly striving to build up a reputation, but finding it slow work. I notice that one of your advertisers claims the title of ‘Builders of Reputation.’ Will you please ask them whether they can build me one at this distance, and what their rates will be? We have consulted the said advertisers, who assure us that they will be glad to submit estimates if our correspondent will specify how many bedrooms he wants in his reputation, and whether of stone, brick or frame. —Stuf and Nonsense (Bryn Athyn). No tele better than Abbett’s Bitters, sample. by pail, 25 cts OC. W. Abbott & Co, Baltimore, Md. Sounds Suspicious and, with 44,000,000 people, it was recently estimated that there are 44,000,000 rats. Who did the estimating Big Bill Thompson? —Arkansas Gazette. “Mr. T—— will also sing ‘Oh that I had beer there.’ “—Local Paper, Tuat ought to go down well. —Humorist (London). Fare: UM AFQAiID 1 SPENT RATHER MORE THAN t THOUGUT AT THE DANCE TO-NIGHT, AND 1 CAN'T QUITE RAISE THE AMOUNT ON THE CLOCK, BUT PERITAPS You'D C. THIS RATHER DINKY CELLAR MY CosTUs —London Opinion. 27 The Art of the Artist Tur circus manager hurried up to the proprietor. “Say, boss,” said he, “the performing seal wants a little extra business brought into her act.” “What's that?” “It's this. She says that when she starts to do her first trick she ought to make a failure of it twice, and then just manage it the third time. That will get her the sympathy of her public.” —London Daily Chronicle. In a Pinch, use ALLEN'’S FOOT-EASE Short Lesson in Faith and Works “Here is an evening prayer for the little ones, and to me it is very sweet and solemn: Saviour, tender Shepherd bear me, Bless’ thy little lamb tonight; In the darkness be Thou near me, Keep me safe till morning light. To. remove rust from window glass, dip cloth in coal oil and rub hard.” —The Kansas City Star. Ir is sort of sweet and solemn. —New Yorker. “Nexr t’ battleships, there — hain't nothin’ gits out o° date as quick as a bridegroom.” —Abe Martin, in Indianapolis News. addressed envelope. Live does not hold itself responsible for the loss or non-return of unsolicited contributions. in the United States, ublished every Thursday, simultaneou: itle registered in U. S. in, Canada and British Possessions. Notice of change of address should reach this office two weeks prior to the date of issue to be affected. All communications should be addressed to LIFE, $98 Madison Avenue, New York. Yearly Subscription Rate, $5.00 (Canadian, $5.80; Foreign, $6.60). nd illustrations in Live are copyrighted. For Reprint Rights ain, apply to Lirt, Rolls House, Breams Buildings, Fetter lon, E. Engl The foreign trade supplied from L1 Breams Buildings, London, E. urned unless accompanied by stamped and The Life of the Party Yes — The TRAVEL NUMBER will be out next week. ... The cover is by John LaGatta. . . . There are beautiful inside color pages by F. G. Cooper, Anton Otto Fischer, and Gluyas Williams. . .. Among other contributors to this Big Special are Rube Goldberg, Russell Patterson, Milt Gross, Robert Benchley, and Walter Winchell. ... The Travel Number is the first official herald of Spring. .. . Don’t miss it! read Life regularly — EVERY week! comicbooks.com