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Life, 1928-03-29 · page 25 of 34

Life — March 29, 1928 — page 25: what you’re looking at

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Life — March 29, 1928 — page 25: Life, 1928-03-29

What you’re looking at

This page satirizes overwrought, melodramatic pulp fiction advertisements common in early 20th-century publishing. The "Good Reading from the Spring Announcements" section mocks breathless publisher copy through exaggerated, absurd plot descriptions. The reviews parody several conventions: romantic Western novels ("Wild Rose Gal"), confused society dramas ("Only a Bird in a Gilded Cage" with its ridiculous premise of a woman forgetting who kissed her), and overwrought adventure tales ("Land of the Midnight Bun" featuring improbable survival via a dropped cigarette lighter). The humor targets both flowery descriptive language and implausible, sensational plots marketed to eager readers. References to "Fungus Macgregor" and "Absalom Alp, the great deaf-and-dumb detective" exemplify the absurdist exaggeration. The cartoons above show a fashionable couple awaiting their car, which arrives explosively—visual humor about automobile novelty and unpredictability. Below, the Easter egg joke is straightforward domestic humor.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Tue De Swanxs Await THe Car — alin /f i ANG 7 WNW Tue Car Arrives, Good Reading from the Spring Announcements A Little Garland of Publishers’ Descriptions, for Those Who Like Nice Books ,, MAVERICK’S WILD ROSE GAL—A tender, stirring novel of the grand old cow country. ...Cowboys, mounted on wiry ponchos, swung their long rodeos-—- ..Santos Banjos swore wickedly under his Mexican breath- Out of the sunset rode-----a girl. “Leave thet thar hombre go, yuh big stiff!” she sang in her clear young voice... “Thet thar’s th’ Wild Rose Gal,” muttered One-Eyed Matt, his rough features working. “She plumb re- minds me o’ muh Mother!”.. .Cat- tle disappeared right and left, the Jim Dandy Gold Mine had closed its doors, there had been no rain for seventy - eight week thing was wrong! What happened next in this country of hot love and cold hate? Read this strong, vibrant story and see. You'll just love it! * *# # Only a Bird in a Gilded Cage— Another of Lula Osprey’s remark- able studies of a girl's heart.... She married the wrong man---or did she?.,.Was she married to him or was it all a careless mistake? She beat her forehead with a jeweled hand---she simply could not remem- ber----was it Count von Hoof who had kissed her—--or was it the ice- man? Let Miss Osprey lead you into the mysterious, dreamy recesses of a pure girlish soul, just bursting into womanhood, stirred by she knows not what sweet impulses, be- wildered by the predatory glances of her stepmother’s fourth husband. ... You will not lay down the book un- til along about the middle of the first chapter. * 2 # The Land of the Midnight Bun— A virile, griping tale of wild carou- sals, rum-soaked degenerates and dis- gusting deeds in the cruel Northwest. Aurora Borealis, the beautiful half- breed belle of Bear's Claw Trading Post, is saved from worse than death at the hands of Fungus Macgregor, the brutal factor, only to find that she and Sturtevant Cabot, her res- cuer, have been locked in the Post's unheated garage for the purpose of “MAH-mah! This rabbit won't get off the Easter eggs. It’s a-settin’!” compromising and freezing them to death. ...How they overcome this difficulty by finding a cigarette light- er, dropped by a wandering Indian, how they fight their way through the awful winter with nothing but their bare hands and some medium-weight underwear, make a combination of thrilling romance and stark realism. ...At the end they find happiness at last: a fine, clean adventure story to throw at a cat. * * # of tangled the Mislaid tapestry of The Mystery Corpse — A crime! sheaf of shuddering shadows!...Who killed Black George Cascara?...Whose was the e in the church choir?...How many grapefruit at ten dollars a crate equal the interest on $ ... What are the chief industr Kansas City -Who cares?... These and other problems are solved in a dashing manner by Absalom Alp, the great deaf-and-dumb de- tective....Through it all runs the scarlet thread of terror, terror that stops the heart, terror that raises the hair! A terrible story that will make you want to sit up all night playing poker. voi Heman Fay, Jr. Collapse a HAT did your wife do when you called her a clotheshorse?” “Poor woman—she broke down.” comicbooks.com