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Life, 1928-03-15 · page 31 of 34

Life — March 15, 1928 — page 31: what you’re looking at

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Life — March 15, 1928 — page 31: Life, 1928-03-15

What you’re looking at

This page contains primarily **advertisements and lifestyle content** rather than political cartoons, though it reflects early 20th-century commercial culture. The **"Dandruff" ad** promotes Liquid Arvon as a cure-all, typical of the era's exaggerated patent-medicine advertising before FDA regulation. **"Mrs. Pep's Diary"** is a society column satirizing upper-class women's concerns—gossiping about friends like "Marge Boothby," discussing her failed dieting attempts, and trivializing women's education (unused coupons for French and swimming lessons). The humor targets wealthy women's frivolous lifestyles. The **"Horses" game ad** markets a card/board game as fashionable entertainment for social gatherings, appealing to the leisure class. The **"Minor Perils of Paternity"** joke mocks men's anxiety about childbirth—the young husband's panic contrasts with the doctor's casual confidence, poking fun at male hysteria. Overall, the page satirizes consumer culture and gender stereotypes of the affluent classes.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life 29 DANDRUFF A Sure Way to End It There is one sure way that never fails to re- move dandruff completely, and that is todissolve | it, Then you destroy it entirely. To do this, jest apply'a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rab it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three more applications will completely dissolve and entirely destroy every single sign and trace of it, no matter how moch dandruff you may have. You will find, too, that all itching of the scalp will stop instantly and your hair will be lustrous, glossy, silky and soft, and look and feel a hun- dred times better, You can get Liquid Arvon at any drug store, anda four ounce bottle is all you will need, itis simple remedy has never been known to ail. Have you played “HORSES”? The most fascinating game you ever played! “Horses” fits your ‘card table. Ponies, track, make- up boards, chips an’ every- thing. Any numbercan play. Play “Horses” at your next party, when bridge be- gins to bore. If you can't get “Horses” at your dealer—send us $5.00. We'll ship it post- haste post-paid. MODERN MAKERS, INC. 9 Hopper St., Utica, N.Y. Mrs. Pep’s Diary (Continued from page 9) Sam that I had confided in Dr. Ray, who read our marriage service, how poorly he had lived up to the admonishments of the cere- mony, and the poor zany did believe me for several uneasy minutes, hav- ing a fixed idea that I do say on all occasions whatever comes into my head, and giving me no credit socver for the countless times when I do not do so. February The birthday of George d Washington, who, — in 22n spite of all the recent biographical investigation, means little more than the Stuart portrait to most of us. Indeed, this anni- versary is almost more firmly placed in my mind as the day of the Big Game at Smith College, when the first daffodils bloomed nobly at the florists’ in honor of our class color, and we, dangling our legs from the running track of the gymnasium, sang our own lyrics to current pop- ular tunes in honor of our athletes’ prowess. It does now mean also that the butcher closes at ten a. M., and the lapse of considerable time between the pushing of the button and the arrival of the lift. Marge Boothby to luncheon, full of talk about taking up riding again, where- upon Sam did beseech her not to buy a block of tickets, forasmuch as Marge’s uncashed coupons for French lessons, swimming instruc- tion, courses at Columbia, ete., would send some poor boy through college. I should set down here that Marge’s fitful efforts at starvation have aused Sam to write her an epitaph: She never was, but always to be, thin.” And I do hope it is one that holds, too, having no mind to sce Marge other than she is now, albeit from her goings-on you would think her gigantic enough to set forth with a circus, But Marge’s discourse on dieting docs not bore me so much as that of emaciated women who hold themselves to a lettuce leaf because of a pound gained week before last. Reading all this evening in “The Son of the Grand Eunuch," Charles Pettit, a book not very n but highly diverting in pate! Then to patience, winning cighty-fi dollars from my mythical Mr. Can- field, and so to bed. Baird Leonard. The Minor Perils of Paternity Youna Hesnaxo: I can't stand this suspense any longer. It will kill me. Docror: Calm yourself, my dear sir. T've brought thousands of babies into the world and never lost a father yet. Punch. fishing thrills are yours 5 Se Oct in a power fishing launch tro for giant tuna, bonito and sword- fish will give you many you will wate native fishermen at night, bunt- ing equib and eel with torch and spear. Hawaii is a land that was made for play! Golf, ten- nis, horseback riding and surf sports the whole year round! It is a land, too, that is ideal for rest... enticingly serene in its sunny, pere fumed loveliness. Sait Direct from Los Angeles sto Honolula over the most delightful of South Sea routes, ea one of the LASSCO com panion luxury liners, “City of Honolulu” and “City of Los Angeles,” or the popular cabin liner “Calawaii.” SAILINGS +=-Three Saturdays out of every four. Minium Oneey tds SQQ Rr All-Inclusive 3-Week Tours ++: from Los Angeles back to Lov Am gcles. Cost, including every necessary ship and chore expense, ranges from S281 wp For full information apply any authorised egent, or— comicbooks.com