Life, 1928-03-08 · page 42 of 43
Life — March 8, 1928 — page 42: what you’re looking at
What you’re looking at
This page contains three distinct pieces from *Life* magazine: **1. "The Broadmoor" Advertisement (Top Left)** A promotional piece for The Broadmoor hotel/resort in Colorado Springs, emphasizing leisure activities and elegant accommodations. The mountainous setting and architectural drawing appeal to wealthy travelers. **2. "Mad Money vs. Glad Money" (Center)** A satirical commentary on consumer spending habits. The piece contrasts "mad money" (money one spends angrily or wastefully on oneself) with "glad money" (money spent on others or experiences). It mocks the impulse to buy things cheaply without considering value—the fountain pen demonstration shows a salesman proving durability through abuse, yet the customer buys it to use for splitting kindling, wasting fifty cents on an unsuitable purpose. **3. "There and Back" (Right)** A humorous dialogue between two acquaintances, where one boasts of visiting Canada and living in Paris, repeatedly denying he brought back alcohol—suspicious denials suggesting he actually smuggled liquor during Prohibition (illegal alcohol importation). The joke satirizes both pretentious travelers and Prohibition-era hypocrisy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
No Home Should Be here lime Wever — Without Oi an gs E€aVvy point of a fountain pen, straightens. it and proceeds to show that it writes’ as well as ever. HERE is always “some- ‘ thing to do’’at the Broad. _ cronan: TH say that’s good moor! The ever-delightfi Ry) pen’ ie Se ful Oscar: It’s a specially built one» > > he uses. - (The demonstrator drops the pen point foremost, and it sticks upright | in the floor. Retrieving it, he shows | the pen to be undamaged. At least | it writes no worse than it did before.) | Grorae: There’s a pen, if you | should ask me! Oscar: There's a trick to it. (The demonstrator jabs the pen 4 into a block of wood and pries off @ huge splinter, repeating the process | until the block is in pieces. He | proves that the pen is as good as new after this punishment.) Geonce: That sure is a wonderful | pen! Oscar: Don't kid yourself. (The demonstrator pounds the © barrel with a hammer and shows that ~ the pen has suffered no ill effect. He then holds up a card announcing that the pen sells for fifty cents.) ~ Geonce: I'm going in and buy one © of those pens. Oscar: You're throwing away half “ ns : a dollar. The blamed thing won't Q/our “mad money” is your business} write wien yoo att tome Georce: Who wants it to write? but your “glad money” is ours I'm going to use it to split kindling. Bill Sykes. There and Back ‘ “ EELING as fit as a fiddle, aac Joe, old boy. You haven't 7 New , ‘ changed much, ecither...I’m go- Paragraph iv You can’t buy more happiness ing back home: now after doce for so many persons some visiting in Canada, You've _ for so little moncy never been there, you say? You don’t know what you're missing, © then. The country’s a delight to | the eye, and the people are interest- ing, too. Near an old inn in Que- 7 bee I saw a most picturesque speci- 7 pray So Obey that men of a—did I bring anything pact did you say? You mean...Oh, Coupon Impulse that? No; not a drop. It never ~ entered my mind to buy a bottle or 7 two. In fact I seldom touched the stuff while I was there. Too busy ~ looking over the place, I suppose. 4 Well, mighty glad to have seen you, Joe. If you ever happen to be in Paris, don’t forget to look me up. I’ve been making my home there | for so long I could show you places a visitor ordinarily would miss.” Harry Epstein. ‘THE DEVINNE- HALLENBECK COMPANY, INC, PRINTERS, KEW YORK comicbooks.com