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Life, 1928-03-08 · page 41 of 43

Life — March 8, 1928 — page 41: what you’re looking at

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Life — March 8, 1928 — page 41: Life, 1928-03-08

What you’re looking at

This page is primarily **advertising and humor content**, not political satire. The main elements: **"Literary Eulogy"**: A humorous poem mocking the appeal of cheap almanacs—not for serious reading but for their corny jokes and feel-good testimonials. The satire targets middlebrow taste: the speaker admits these jokes are "good old conservative" and safe, with nothing to "offend the most fastidious." It's gentle mockery of mass-market entertainment preferences. **"The World's Best Literature"**: A joke about a wealthy Hollywood movie director whose expensive new library has uncut pages—implying the books are decorative status symbols, never actually read. **Kum-a-part Cuff Buttons advertisement**: Promotes French cuffs as a fashionable new trend for businessmen, emphasizing formality and "crispness." The **"Île de France"** advertisement promotes French ocean liners as sophisticated travel for the stylistically modern. The page reflects 1920s-30s consumer culture and gentle satire of aspirational middle-class taste rather than sharp political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

business turns its attention to clothes IN TOWN and for business, younger men have set a new style trend in men’s clothes. Starched collars—and French cuffs—have brought with them a touch of formality, a wel- come crispness and freshness. French cuffs call for Kum-a- parts as the smartest, easiest- to-use cuff buttons that have ever been invented. Kum-a- parts hold even the softest cuffs firmly and trimly in place. Snip, and they’re fastened! Snap, and they’re unfastened! Kum-a-parts are beautifully designed. Made of fine mate- rials. Guaranteed for a life- time. Priced reasonably—up to $25. Your jeweler or men’s shop carries a complete assortment. The Baer & Wilde Company, Attleboro, Mass. Cuff Buttons WWW TIT ITTS Slip-in-studs, another Kum-a-part Product, have a patented convenient fecture that makes putting on a dress shirt almost a pleasure. 04040 0000000000000000000008 | Literary Eulogy I uxe almanacs— They make elegant reading. They have weather forecasts For a year ahead, With severe cold waves around the Great Lakes, ‘Thunderstorms in the Mississippi Valley And high winds off the coast Of New Jersey. That's the kind of stuff I like to read— Why shouldn't I? I don't live in New Jersey. But I guess the best thing About almanacs Is the joke department. Nothing radical or revolutionary, But good old conservative jokes, Reliable ones, About Pat and Mike, And Mrs. Newlywed and the biscuits, With the international flavor added By a couple of jolly English wheezes About what the fishwife said To the curate. I laugh heartily at those jokes— Why shouldn't I? I always have. The testimonials are fine, too— They all have happy endings. They throw a kindly light On life as it is lived All around us; And, what is more, ‘There is nothing in any of them to offend The most fastidious. I get a lot out of those testimonials— Why shouldn't I? Everybody enjoys fiction. I like almanacs— They don't cost anything. ¥ —S. K., in Spokane Spokesman-Review. The World's Best Literature A panty of men were playing poker in the vast library of the pretentious new home of a movie director in Hollywood, when one of the players asked to be dealt out for a few rounds. “What's the matter?” the host asked | anxiously. “Oh, maybe it will change my luck if I stay out a few hands,” said the guest, and added: “I'll just go around and cut the leaves of some of your books here.” —New Yorker. Paraphrased To test their knowledge of English the native students in a Chinese Christian college were asked to give in their own language the meaning of certain phrases, including “Out of sight, out of mind.” One of them summed up the situation in two words—“Invisible, insane.” —Punch. Quite a Job “Sunpares, eh? Etcetera—hum. —ugh,” the man was muttering. “What's up?” asked the handy inter- locutor. “I'm auditing my wife's budget.” —Logisville Courier-Journal, Items Salon de Trsef the Me de France ‘He de France’ oA Sop in Advanco of tho Modernist F you’re modern, sophis- ticated, with a flair for clothes,a sympathy for the new, the smart in decoration... if you adore surprises in colour, line, conversation, or tinkling in a little glass... then you'll find your most inspiring background when you enter the hand-wrought iron doors of the Salon Mixte on the“‘Ile de France”.~No wonder you have to speak early to get on the“Ile de France! Two other liners complete the Weekly Express Service via“the longest gangplank in the world”...the “France”, beloved of the inner circle, the‘Paris”, smart as ever. «Most direct route to Plymouth, England.»Then Le Havre de Paris...no tenders...the boat- train... three hours, Paris. Freneh Line Information from any authorized French Line Agent, or write direct to 19 State Seveet, New York City ——— $< comicbooks.com