Life, 1928-03-08 · page 37 of 43
Life — March 8, 1928 — page 37: what you’re looking at
What you’re looking at
This is primarily **advertising and contest material**, not political satire. The page contains: 1. **Travel Contest Results**: Life magazine's "All-America Travel Contest" winners are announced, with prize money ($75 and $25). 2. **"Kay's Tenth Letter"**: A humorous geography lesson correcting a contestant's confused answer about Florida locations. The winning response sarcastically corrects mixing up Tampa with Caribbean locations, confusing Okechobee with other places, and misidentifying landmarks. It references contemporary figures (Coolidge, Lindbergh, Al Jolson, Irving Berlin) to establish correct geography. 3. **Chris-Craft Advertisement**: The bulk of the page advertises mahogany speedboats, emphasizing family leisure and the solution to summer boredom—notably that fathers won't stay in town and daughters won't visit friends unless they own one. The humor is gentle geographical pedantry rather than political commentary. This reflects 1920s consumer culture and the marketing of recreational boating to affluent families.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| Lire’s All-America Travel Contest PRIZE WINNERS (Kay’s Tenth Letter) First Prize of $75.00—won by Ermer D. Busunety, 112+ Church Street, Evanston, Ill. Three Second Prizes of 5.00 each—won by Betty Muir Dosser, 1408 Lorenzo Street, Tampa, Fla. Marian Srourensvurcnu, 110 West 77th Street, New York City. Guienn D. Wuister, 11334 Mayfield Road, Cleveland, O. The Winning Answer to Kay’s Tenth Letter February 13, 1928. EAR Kay: If you were a romantic young man, Kay, the soft voices of the Creole belles echoing in your cars might explain, your confusing the Caribbean with the Gulf of Mexico! Tampa, on Tampa Bay (not Lake “Okectchobee”—or rather, Okeecho- bee), has changed greatly since El- bert Hubbard wrote “A Message to Garcia,” but it hasn’t acquired At- lantic City’s boardwalk! Palm Beach has the “afromobiles.” While President Coolidge and Will Rogers were in Havana (but not at “Morro Castle, an ancient fortress), Lindbergh was in Panama. The U.S. ambassador lives at the Ameri- can Embassy but President Coolidge stayed at the Presidential Pals Morrow is the name of the amba: dor to Mexico. It’s ninety miles across the Straits of Florida to Key West, the southernmost city of the United States. Sand Key is the farthest point south Possibly you heard the Coast Guard firing off Miami—the real es- tate “booms” are over. The Royal Poinciana is at Palm Beach (the Royal Palm at Miami), but Irving Berlin is. in California this winter. Al Jolson is “on the road” and Bris- bane usually spends his winters in New York. The Earl of Lauder- dale (at Fort Lauderdale during the ‘boom") has returned to Scotland. Miami's suburbs do not include Palm Beach, sixty-five miles north, nor St. Petersburg, near Tampa. You might see “John D.” at Ormond Beach but his dimes are for special favors only. He hasn't received a salary for years. Life Gi ‘oyment jor ev os a oul May we Send You This Booklet? It contains the com- plete Chris-Crafe HRIS-CRAFTING remoyes the utter boredom of summer home and resort life. Father will no longer spend week-ends in town. Daughter will nolonger prefer to visit friendsunless they are Chris-Craft owners. Son will no longer seek thrills elsewhere when he has safe, clean ones at home. Neither will mother be left tions and prices. Write for a copy today, stranded when father drives the car to town. A Chris‘Craft All-Mahogany Runabout every member of the family can enjoy. Ii something a source of both sport and transportation. Its cost, due to stand- erdization and volume produation, is now within every family’s means—$1995 to $9750. ~ CHRIS SMITH & SONS BOAT COMPANY 203 DETROIT ROAD ALGONAC, MICHIGAN New York Showroom, 153 West 31st St. ris-Craft THE WORLD'S LARGEST BUILDERS OF ALL-MAHOGANY RUNABOUTS There's no “Pavilion” for shop- ping at Palm Beach. Mr. Bradley runs the Beach Club—not the Casino. The Everglades (largely swampy wilderness — not “tobacco planta- tions’’) are to the west and Daytona Beach north. St. Augustine is the oldest city in the United States. The spot where Oglethorpe pitched his tent long before the Revo- lution (capital “R”) and the house used as General Sherman's head- quarters during the Civil War are in Savannah, “Sheridan's ride” was in Virginia—Sherman’s march from Atlanta to Savannah. Atlanta, first settled ninety-two years ago, incorporated as “Atlanta” in 1847, and practically destroyed seventeen years later, is still the home of Coca-Cola. Bobby Jones, who attended “Georgia Tech” at At- lanta (not the University of Geor- gia—at Athens), first ned golf at the-East Lake Course at Atlanta. Tad Jones (no relation) learned football at Yale. George White’s dancing made him “famous” long before he introduced the “Charleston” in New York City. Sincerely, Evmer D. Busunetr, 1124 Church Street, Evanston, Illinois. comicbooks.com