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Life, 1928-03-08 · page 36 of 43

Life — March 8, 1928 — page 36: what you’re looking at

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Life — March 8, 1928 — page 36: Life, 1928-03-08

What you’re looking at

This page is primarily **advertising and society column content**, not political cartoons. The main features are: 1. **American Express Travel Advertisement** (left): A straightforward pitch for their European travel planning booklet, targeting independent travelers wanting hassle-free trips. 2. **Mrs. Pep's Diary** (center): A society gossip column documenting the author's social activities—shopping, theater attendance (seeing Eugene O'Neill's "Strange Interlude"), and evening socializing with friends. It's lighthearted social commentary on upper-class life. 3. **Three brief humorous anecdotes** (right): Short jokes about everyday situations—a bank customer confused about receiving money, and an actress's dog greeting a rival's new fur coat. 4. **Wilson Golf Equipment** and **Craven Mixture Tobacco** advertisements. The "humor" is gentle, focused on social etiquette confusion and everyday absurdities rather than political satire. This reflects Life magazine's 1920s-30s character as a genteel publication for affluent readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life — you as a potential American traveler in Europe like to have this helpful American Ex- pee bookler-—"The American raveler in Europe’’? Wouldn't you like to turn its pages which are brimful with val- uable travel information and read where and how to go and what to see? How the American Express Travel Department can make any itinerary suggested by you a happy reality when you go? Wouldn't you like to be one of the thousands of Independent Travelers who explore Europe with no travel details overlooked —with no worries and with all ho- tel reservations, itineraries, sleep- ing cartickets, meals en route, etc., arranged in advance? If you are hoping or dreaming that you can go, you will be in- terested in this intriguing booklet, which makes the planning of in- dependent travel a pleasure. This coupon places a copy of the booklet in the mails for you. Fill in and send today to nearest office below. AMERICAN ™ EX PRESS traveler Travel Department plans abead, 65 Broadway,NewYork 7H 58E. Washington Street 7 Chicago this Market atSecond Streets booklet San Francisco and 606 McGlawn - Bowen Building, Adanta, Ga, har bow Always Carry ‘American Express Travelers Cheques Independent Travel AMERICAN EXPRESS is Foreign Independent q ign ined Department Ne ‘iMPlified. Please send “The Ameri- can Traveler in Europe” to Mrs. Pep’s Diary (Continued from page 12) like, if anything, and was minded of what Georgia O'Ramey once drawled in answer to the same question, “Love, cocktails, and I can stand a spot of caviar before the bird.” Then to say good-by to Beth Watson, who is off to-night for Palm Beach, and she did tell me that she is taking with her rope ladders specially made by a housewares firm, her fear of fire being so great that she could never sleep in frame buildings without them, and were I in her place I should also take a rat trap, minding well the tropical nights I have spent under the impression that I was Mis- tress Pied Piper. To the shops again to replenish my supply of gloves, and as I was going through a cosmetics section a young woman leaned forward with an atomizer and sprayed me with a new scent she was promoting, and had it been vitriol I could not have jumped farther, and I was at some pains not to slap her for her im- pudence, for, albeit the aisle man was profuse with apologies, the stuff will doubtless cling to the sleeve of my cloak for weeks, At tea time to the new O'Neill play, “Strange In- terlude,” which does allow an hour for dinner, over which those who choose to linger miss little, the sec- ond part belying the promise of the first, and being downright depress- ing in portraying characters between forty and fifty as aged and decrepit people. So home, and then to Jack and Mildred Rogers’ for a nightcap, finding there George Copeland, the pianist, and we talked of music and monology, and I did smoke a cigar- ette through a tube for the first time in my life. Baird Leonard. Receiving Instructions \ youxe woman who scemed to be having her first experience in a bank approached the window of a paying teller and gave him a large check which she wanted to cash. “How do you wish the money?" the replied the young woman, in some confusion, “I'll just hold out my hand and you can put the money in it.” —Youngstown Telegram. The New Coat Aw actress was taking her dog for a walk in the park. She met her deadliest rival, clad in a new fur coat. The dog began to leap in friendly fashion around the wearer of the coat, ress apologized sweetly. “Do forgive my Fido,” she said; “he's so keen on rabbiting.” —Pearson’s Weekly (London). Cggiiia ' ie | Mac—Sandyisup at the hospital—his chi swallowedagol balland they'reopersine Jock—Was it as serious as all that)— poor Sandy. Mac—No, but you see, Sandy is going t be in a tournament and he needs is fal eee You'd be equally as reluctant to part with Wilson ball. Play one and see how attached you become to it. Tho Hol-Hi—a real golf ball for particular golfers, $1.00 each $10.75 per dozea, The Dura-Dist—a fine ball guaranteed for 72 holes, each $9.00 per dozen. The Cheerio—a sturd: If ball aan foe 54 holes, 50c euch -.8" $6.00 per doses Wilbon GOLF EQUIPMENT WILSON.WESTERN SPORTING GOODS CO, jew York Chicazo San Francisco | T. share in the pleasures of Cowes, of | Henley, of Ascot—one must journey to | England. But to share in the pleasure of | smoking the discriminating Britisher's favorite pipe tobacco—one need only call for Craven Mixture, the tobacco which was the inspiration of Barrie's “My Lady Nicotine”. CRAVEN MIXTURE—a truly fine imported tobacco, first blended at the command of the Third Earl of Craven in 1867—can now be had at the better tobacconists in America and Canada, too. For a liberal sample tin, send 10¢ in stamps to Carreras, Ltd., Dept. 30, 220 Fifth Ave., New York Craven Imported from London comicbooks.com