Life, 1928-03-01 · page 8 of 42
Life — March 1, 1928 — page 8: what you’re looking at
What you’re looking at
This is primarily an advertisement for Fisher Body automobiles, not political satire. The page features a romantic illustration of a couple, with the man holding a woman, positioned beneath a "Body by Fisher" logo surrounded by competing car brand names (Chevrolet, Buick, Cadillac, Pontiac, Oldsmobile, LaSalle, and others). The ad's text argues that Fisher-bodied cars are the most beautiful and best investment across all price classes, attributing this to "Fisher artistry, Fisher craftsmanship and Fisher's unrivaled resources." This appears to be General Motors advertising highlighting Fisher's reputation as a premium body manufacturer within GM's vehicle lineup during what seems to be the 1920s-1930s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= we Everywuere you go, note how the cars with Fisher Bodies stand out. This year, even more than in previous years, it is perfectly plain that the most beautiful cars in every price class are those with Body by Fisher. It is equally obvious that the cars which offer greatest investment value are precisely those cars whose bodies are the product of Fisher artistry, Fisher craftsmanship and Fisher's unrivaled resources comicbooks.com