Life, 1928-03-01 · page 7 of 42
Life — March 1, 1928 — page 7: what you’re looking at
What you’re looking at
This page contains a humorous article titled "How Great News Stories Are Made" by J.D. Ratcliff, mocking sensationalist journalism. The narrator critiques how reporters exaggerate trivial events—a dog's death becomes a melodramatic human-interest story through embellished details and overwrought language. The satire targets the gap between mundane reality and sensational newspaper coverage, poking fun at journalists who manufacture emotional impact from minor incidents. The remainder of the page is a Canadian National Railway advertisement for Mount Robson, promoting travel to "the Highest Mountain in the Canadian Rockies" via their rail system. A small joke at bottom ("Ride 'Em!") makes a lighthearted comment about horse feeding. The page reflects early-20th-century concerns about yellow journalism and advertising's dominance in magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life 5 How Great News Stories Are Made Give a butt, Joe, before I start this sob blurb—yeah, plenty of tears in this one. Well, here goes. Little Buster Merkel’s dog Billy is dead. Say, Joe, what was the name of that dog story? I wish these birds around here would loosen up and buy some new typewriter rib- bons, this one looks like a piece of mosquito netting. A drab little mound in the rear of Buster’s home at Number 338 Charles Avenue marks the spot where this little puppy that was so dear to the boy lies. 1t is not a—how in hell do you spell pretentious? — p-r-e-t-e-n- t-i-o-u-s?—pretentious grave, just a little heap of yellow earth, There is a pang—damn that g key, it’s always sticking—in Buster’s heart— say, Joe, did you hear the one about the broad crossing Forty-second Street and Fifth Avenue on a windy day? You have? Well—how was I to know it was old?—Billy was the only friend that he had. The little puppy would follow his young mas- ter about every day as he sold his papers, Yesterday a speeding tazi- cab—say, what d'ye know about Mac getting a signer on that Harlem murder?—Pretty lucky, eh, being right there for a swell murder?— crushed the life out of the frail body of the little dog—hey, Wally, if you are going out get me a hot dog and a Coca-Cola, Like hell I owe you for last time—all right then—here’s the money—Buster lives with his mother in a cheap little flat; his father is dead — gimme another butt, Joe. Thanks. I forgot to get some on the way in.—Upon this eleren-year-old boy falls the respon- sibility of keeping the little home to- gether—what's this racket about a house-cleaning around this joint? Nothing to it?—Good—but the blow of having his little companion killed was too much for him. The little fellow sobbed—say, Joe, how do you spell frantically? — f-r-a-n-t-i- ca-l-l-y ?—why don’t I let the proof- readers get ‘em?—yeah, and then me catch hell from the old man—as he nursed his dead puppy in his arms. There on the curb he sat, his papers blowing helter-skelter over the street unheeded by the child.—A passerby —Ah, hell, I'm going out and get milkshake——want to go along, Joe? J. D. Ratcliff. Ride ’Em! "Tl WONDER why those horses jump around like that.” “I suppose they feed them on buckwheat.” if CANADIAN NATIONAL ROBSON Highest Mountain ix The Highest Mc Rockies D” \WARFING even the giants around it stands silver-crowned Mount Robson. From high in the clouds its rugged slopes drop to the forested valleys which lie at its feet. Yet, this gem is but one of many seen on this favored route to the Pacific Coast that crosses the Rockies at the easiest gradient and lowest altitude of all trans-conti- nental fines es—a route that runs the whole gamut of scenic grandeur with glaciers, rivers, gorges, canyons and other master works of Nature in profusion. En route, stop off at Jasper National Park, 5300 square miles of mountain beauty out rivaling the Alps. Jasper Park Lodge extends its hospitality, luxurious yet pleasingly informal. Accommodation for 500 guests. Rates, $7.50 a day up. American Plan. Open May 21 to Sept. 30. Jasper Golf Week, Sept. 8th to Sept. 15th. [[ANADIAN NATIONAL he Largest Railway System in America OFFICES _Pertland, Me. . —TO EVERYWHERE IN CANADA Grand Trunk Ry Sta Please send me your free booklet on the Kansas City Portland, 706 Grand Ave. Pacific Building Canadian Rockies Ie and Jasper Nations ‘Los Angeles 202 Tarball Se. 607 So. Grand Ave. Minneapolis au % esis 518 a ve. So, ke pry iy Nes jacisco Ne Sea 1329 Fourth Ave. iladel; Pit Ww: SOS Pot behing Ware Tse NW comicbooks.com