Life, 1928-03-01 · page 37 of 42
Life — March 1, 1928 — page 37: what you’re looking at
What you’re looking at
This page contains two main satirical pieces: **"It Happened in London"** mocks American tourists abroad. A hurried Londoner stops to point out Cleopatra's Needle (an ancient Egyptian obelisk on London's Embankment). When he removes his hat to wipe his brow, the American tourists respectfully uncover their heads, treating the monument with reverence. The joke: Americans show more respect for foreign antiquities than locals do—satirizing both American earnestness and British indifference to cultural treasures. **"It's Easy to Lose Fat"** advertises Marmola tablets, a weight-loss product marketed to women. The ad claims millions have used it successfully for 20 years with no exercise or diet needed. This reflects 1920s-30s attitudes about women's appearance and the era's unregulated diet-pill market (many such products were ineffective or dangerous). The page also includes book reviews and advertisements for Wrigley's gum and Cortes cigars typical of the period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
It Happened in London We relate this litle tale, not at the expense of the Americans but rather in praise of their instincts, ‘A Londoner was hurrying along the Embankment to keep an appointment for chich he was already late, He was stopped by a party of Americans, one of «bom asked courteously if he would point out Cleopatra’s Needle. “Why, certainly,” responded the Lon- “Sit's just here.” cated the famous obelisk, and at the same time removed his hat to wipe his brow. Whereupon the Americans also uncovered and gazed at the Needle with reverence. —Sporting and Dramatic News. It’s Easy to Millions Are Telling About It A great number of slender women are telling this story to others, They have done so for two decades, Now you see the results in every circle. Note how slenderness prevails, Excess fat is no- where near as common as it was, The story is this: “I took Marmola iption tablets—four a day. No ab- exercise or diet was required. New came, new health and aly I ceased them when my weight came down tonormal, Now I take Marmola only when I start to gain again.” rmolacontainsascientificdiscovery, on wide research and thousands of experiments. Men thus found a sub- stance which in the body turns food into fuel and energy, rather than into fat. Marmola supplies that substance, plus other helps. The complete prescription is in every box, also the reasons for results, Thus you may know just why the good comes, and have no fear of harm. rmola has for 20 years brought less benefits to people over-fat. h people have told the results to others, and the use has spread. Millions of boxes have been used to contribute to the slender figures of today. Go try it for a little time and watch how the fat disappears. Then tell others about it, in kindness to your friends, It means a great deal to many. Go order fore you forget it, Ma: Fipti telly atldscgeoes at di per box If your druggist is out, he will get m at once from his jol jobber. MARMOLA She Bleasent Way toReduce 35 your WRIGLEYS today ? “After every meal” U Books Received Cursed Be the Treasure. Drake (Macy-Masius). Sea-Drinking Cities. Pinckney (/arpers). The Haunted House. Belloc (Harpers). By Hilaire “Two Pennies” and Other Things. | Anonymous. The Portrait Invisible. Gollomb (Macmillan). Evolution Disproved. By William A. Williams (Published by the Author). The Rampant Age. By Robert S. Carr (Doubleday, Doran). Conquistador. By Philip Guedalla (Harpers). The Old Dark House. Priestley (Harpers). The Way Things Are. Delafield (Harpers). The Door Unlatched. Cher (Minton, Balch). The Tick of the Clock. Asbury (Macy-Masius). By J. B. By E. M. By Marie By Herbert By H. B. | By Josephine, | | Hugh S. Gladstone (Stokes). By Joseph | Meat. (Harpers). Shooting with Surtees. By Wilbur Daniel Steele Edited by Show Cases. By Jacques Le Clercq (Macy-Masius). Frustration “Tnx got me!” gasped the Nic- araguan soldier as he pitched forward, struck by an American bullet. “And I did so much want to live to see Lindy arrive!"—New York Sun, internationally famous specialist Send eamoplen of your bate tot an ir to The Prof. Institute, Depts G, Il We 2d See Rew fork. ‘FOR g MEN OF BRAINS 071tez CIGARS I-MADE AT KEY WEST— comicbooks.com