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Life, 1928-02-16 · page 34 of 38

Life — February 16, 1928 — page 34: what you’re looking at

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Life — February 16, 1928 — page 34: Life, 1928-02-16

What you’re looking at

This page is primarily **advertising and humor columns**, not political satire. The content includes: **"Theatrical Guide for Non-Theatregoers"** satirizes predictable Broadway plot formulas of the 1920s era: the "Clean Show" (moralistic rural plots), "Political Play" (corrupt president dies from shock after scandal), "Back-Stage Life" (virtuous women fighting villains), and "Highbrow Stuff" (incomprehensible experimental theater). The humor targets both theatrical clichés and audience pretensions. **"The Tale of an Osculation"** is a light joke about kissing, using pseudo-intellectual language. **Advertisements** dominate the page: Wristacrats watches ("mannish" jewelry for modern dress), Liquid Arvon (dandruff cure), Bayer Aspirin, and Jones Dairy Farm Sausage. The page reflects 1920s consumer culture and theatrical trends rather than serious political commentary. The cartoon illustration shows a man in formal dress—likely representing theatrical fashion or the "present-day dress" mentioned in the Wristacrats ad.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

the vogue in present-day dress Mannish, sturdy, safe —and so convenient. Nothing to pinch, pull or loosen up after long wear. Simply two bands of metal held together by a friction-bar. Your jeweler has a complece _fange of Wristacrats to show you—in 12-K green, white and yellow gola-filled —for both men and women. Priced from $5.50 to $6.50 LOUIS STERN CO. Providence, R. 1. DANDRUFF A Sure Way to End It There is one sure way that never fails to re- move dandruff completely, and that is todissolve it. Then you destroy it entirely. To do this, just apply’a little Liquid Arvon at night before retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff willbe gone, and two or three more applications will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching of the scalp will stop instantly and your hair will be lustrous, glossy, silky and soft, and look and feel a hun- dred times better. You can get Liquid Arvon at any drug store, and a four ounce bottle is all you will need. ae simple remedy has never been known to Life Theatrical Guide for Non-Theatregoers (Continued from page 25) the last moment a mysterious some one sends her an alligator pear, thus causing her to take her Hispano- Suiza and drive it off a cliff. This one will probably be pinched by the police. The Clean, or Hick Show. Daughter has a young man who is about to propose marriage in his own sweet time but the family will stick in its oar. So with great en- terprise the young couple secretly raise mushrooms in the dead of night and pay off the mortgage, the young man becoming mayor of the im- proved city of Wellville as the cur- tain falls, heir to $78,000,000 made over to him by his crabby Uncle Ben (a great character role). The con- stabule (delivery boy, man-of-all- work) will be comic. The Political Play. A fictitious president of the United States is the head of a ring of bootleggers, in secret alliance with Mexico and up to no good with a blonde stenog- rapher from the Patent Office. He refuses to have her likeness put on a new issue of two-cent stamps, so she spills the beans. The president drinks a large glass of uncut Scotch and dies from the shock. Back-Stage Life. Good-hearted women in scant clothing contend against black villainy or domestic discord, showing in the main that if these people are pungent, wild, ungoverned and salty, underneath it all they are just folks like you and me. Relieved by frequent musical interpolation, but not much. Highbrow Stuff. If at all worthy of the name, totally incomprehen- sible, but distinguished by the leap- ing, weaving, tossing, surging and general messing about of a large, in- tense group recruited from the per- sonnel of the dramatic school of the organization putting on the play. General idea is that the over-soul revolts through symbolism against convention to the dawn of a greater understanding, not necessarily shared by the audience. Henry William Hanemann, The Tale of an Osculation HE: No.—passively. \ He: No?—interrogatively. No.—emphatically. So!—derisively. : Go!—haughtily. No.—decisively. Oh !—ezplosively. Toceruer: Oo.—ecstatically. J. R. D. To break a cold harmlessly and in a hurry try a Bayer Aspirin Tablet. And for headache. The action of As i very efficient, too, in cases of neura' neuritis, even rheumatism and lumbs And there's no after effect; doctors give Aspirin to children—often infants. When- ever there’s pain, think of Aspirin. The genuine Bayer Aspirin has Bayer on the box and on every tablet. All druggists, with proven directions. Physicians prescribe Bayer Aspirin; it does NOT affect the heart Aspirin is the trade mark of Bayer Manu! ONES DAIRY FARM SAUSAGE Sold by good dealers every- where. If you haven't eaten it, write us for nearest Jones Dealer or see your marketman. JONES DAIRY FARM Fort Atkinson, Wis. Owned and: Operated by the Jones Family > since 1834. comicbooks.com