Life, 1928-02-09 · page 4 of 35
Life — February 9, 1928 — page 4: what you’re looking at
What you’re looking at
This page is **not satirical content** but rather **public health advertising**—specifically a 1928 tuberculosis awareness campaign sponsored by Metropolitan Life Insurance Company. The prominent boxed advertisement warns readers to watch for TB danger signs: fatigue, weight loss, indigestion, and persistent cough. It directs people to consult doctors for diagnosis. The accompanying article explains that TB, once a major killer, can now be arrested if caught early. It notes a nationwide March 1928 campaign by 1,500 TB and health associations to promote early diagnosis through public meetings, educational materials, and posters. The target audience is young people aged 15-25, identified as especially susceptible. The message emphasizes that while TB was historically devastating, proper medical care—sanatoriums offering rest, fresh air, and nourishing food—has proven effective for recovery. This reflects Progressive Era public health advocacy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
UBERCULOSIS can be cured more easily than any other dangerous, chronic disease. Some doctors say “arrested”, others say “cured” —it amounts to the same thing. If it is detected in its early stages it can be stopped before serious damage is done. For thousands of years, tubercu- losis has been mankind's great scourge. Whole families have been blotted out. Even now, when science knows exactly what causes tuberculosis, how to pre- vent it and how to cure it, one family in every 50 pays toll to this disease. These tragedies are largely due toignorance or neglect. Young people of high school ages, and young women up to the age of 25, are especially susceptible. Tuberculosis exacts heavy penal- ties from men and women be- tween 25 and 50—at the time when most needed by their families. The danger signals of tuberculo- sis are usually plain to be seen and the danger is great—unless the signals are heeded. Tuberculosis is like a fire started by a match. Stepped on imme- diately, the fire is stamped out completely. But if permitted to wa Stibercaloss ‘Watch for these danger signs = ~ too easily tired Let your doctor decide gain too much headway, it sweeps on to destruction. In the month of March 1928, a nation-wide campaign for the early diagnosis of tuberculosis will be conducted by more than 1500 tuberculosis and health as- sociations of the United States. They will organize meetings where information will be given, motion pictures and posters will be shown and pamphlets dis- tributed, all emphasizing the im- portance of early diagnosis. People will be told to watch for the first signs of tuberculosis. They will asked to answer these four questions: . Do you tire easily? . Are you losing weight? . Do you suffer from indi- gestion? . Have you a cough which hangs on? There will be many instances, of course, in which people may have all four of these weaknesses with- out having contracted tubercu- losis. But if the answer is “yes” to any one or more of these ques- tions, act instantly. Go to your physician for a complete medical triumphs of far for successful been reduced almost two-thirds during the past 40 ve Now statisticians boldly Predict that during the lifetime of the nnouncement tul is majority of the readers of this a: be under such thorough control that f death. jos it will be an infrequent examination. He wil not merely put his ex to your partly covered chest and then gh an opinion. With stethoscope on bared chest, per. haps with X-ray photographs and other diagnostic tests, he wil seek to discover definitely the condition of your lungs. Then he will advise what should te done for prevention or cure. Hopeful, but illadvised sufferers have wasted millions of dollars on so-called “remedies” for ty berculosis, in spite of the fact that all great medical authorities agree that not one person has ever been cured in this way. But, on the other hand, many thousands of tuberculous patients who have gone to a sanatorium and had the benefit of scientific medical care in addition to Rest, Fresh Air, Sunshine and Nour ishing Food, have come back to f} their families—cured. Every modern sanatorium that is built to care for tuberculous pa- tients helps to re- duce the deathrate. The big, life-saving message to the nation in March will be, “Find out—don’t wait”. $QEA $$$ tir ‘The war to prevent and cure tuberculosis is one of the beiiiees Later, when cases were discovered modern science. The deathrate from tubetcul jon—tremen- cause of ‘The Metropolitan urges people in all parts of the country to sive whole-hearted support to. the March. campaign of the ‘Think what ltmeans, Twenty years ago the principal cause of national and local, tu ns for death—twenty years from now an infrequent cause of death. s", will be mailed free to every HALEY FISKE, President. & et the fight was a stubborn one and at times Soemeion: cases reached physicians they had usually advanc —m - METROPOLITAN LIFE INSURANCE COMPANY~NEW YORK Biggest in the World, More Assets, More Policyholders, More Insurance in force, More new Insurance each year comicbooks.com