Life, 1928-02-09 · page 3 of 35
Life — February 9, 1928 — page 3: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire** — it's a straightforward automobile advertisement from Life magazine (dated June 9, 1928, based on the footer). The page advertises Hudson-Essex "Super-Sixes," a line of cars manufactured by Hudson Motor Car Company in Detroit. The ad emphasizes that these vehicles combine both performance ("Super-Six performance") and aesthetic appeal ("beauty to match"). Three car models are illustrated, representing the range available. The headline "All reflect Tomorrow's Vogue" appeals to buyers' desire for fashionable, modern automobiles. This represents typical 1920s automotive marketing: emphasizing luxury, style, and technological superiority to compete in the growing consumer car market. There is no satirical content present — it's period commercial advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(The New HUDSON-ESSEX HUDSON See teria SUPER=-SIXES With Beauty to. Match Their Super-Six “Performance To the hundreds of thousands whose tribute has been to Super-Six performance, must now be added hundreds of thousands who prize beauty equally with performance, quality and value. We can say these are the greatest cars ever produced under Hudson- Essex auspices, in no wise so forcefully as to say that their detail, finish and beauty match their Super-Six performance. In the enthusiastic thousands who are buying them you will find the truly discriminating—those to whom beauty is a necessity—perform- ance a critical demand—and value a clear understanding. MANY NEW MODELS All reflect Tomorrow’s Vogue Hudson Super Six Custom-built MOTOR CAR COMPANY, DETROIT, 7-pass. Sedan MICHIGAN Life Pub. (598 Madison . |. ¥. Subscription, Vol. 91, No. 2362. Feb. 9, 1928. Ent'd as 2nd Class Matter, June at New York Post ee ete tg Bcd Cin Peon ere Gana. ee at ad ce Sr Eoglaad and Britoh Powenions. 1879. Printed in U.S, A. Ent'd ‘Class Matter at the Post Office comicbooks.com