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Life, 1928-02-09 · page 31 of 35

Life — February 9, 1928 — page 31: what you’re looking at

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Life — February 9, 1928 — page 31: Life, 1928-02-09

What you’re looking at

This page contains three distinct satirical pieces: **"The Young Man Who Writes Want-Ads"** mocks a suitor who writes his love note entirely in want-ad abbreviations (hppy dy, wll nvr prt, etc.). The humor lies in the contrast between romantic sentiment and classified-ad shorthand—suggesting his job has consumed his ability to communicate normally. **"I Can Remember"** is nostalgic satire about 1920s social changes. The author claims to remember New York before tabloids, nudity in theater, gang violence, and celebrity culture—then punchlines it by saying he recalls New York "way back in 1923," implying these changes happened almost overnight. It's social commentary on how rapidly American culture shifted in the Jazz Age. **"The Spirit of Service"** is a sincere (non-satirical) AT&T advertisement about telephone workers heroically staying at their posts during a 1926 Navy Arsenal explosion in New Jersey, positioning the company as trustworthy and civic-minded. The page juxtaposes humor with earnest corporate messaging, typical of Life's mixed editorial/advertising format.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Young Man Who Writes the Want-Ads Pens a Note to His Sweetie EAR Girt: As I sit here at my desk, I have been thinking of you constantly, visioning you in my mind. Even tho I am to see you tonite, I feel as tho I mst talk to you now—and so ths Ittle note. Grl dr, it wll only be 2 mnths now untl Apr. 18, and you & I will be 1. What a hppy dy that wll be. We shll nvr prt. I saw the hse tday which I shll by frus. It is 6 rm. detachd, brnd new stucco bung; 3 bdrms, hdwd firs; 30 ft lot; sthrn exposr; 2 w beds; and wll sacrfe at $7500. Wnt tht b wndrfl? B out aftr u tnite in my Cdlle 61 sdan; ideal fmly car; prfect rnning endtn; beautiful & wll-kept apprnce; trd accptble. Wth lv & ksss, Rat. Sautu. Walt Campbell. I Can Remember I CAN remember New York in the days when two and a half mil- lion New Yorkers did not read tab- loid newspapers; when nudity in the theatre was unknown; when gang warfare was not conducted with ma- chine guns; when Texas Guinan was not a celebrity and night clubs were known as cabarets; when notables of the stage did not attend murder trials; when the busiest civic official was not the Chairman of the Wel- coming Committee; when “it” func- tioned in metropolitan conversation as a pronoun pure and simple; when opera stars did not sing the praises of cigarettes; when prize-fighters were illiterate and Tex Rickard was not a corporation; when the Ca- Sold by good dealers every- where, If you haven't eaten it, write us for nearest Jones Dealer or see your marketman. JONES DAIRY FARM Fort Atkinson, Wis. Owned and Operated by the Jones Family since 1834. The Spirit of Service An Advertisement of the American Telephone and Telegraph Company In Jury, 1926, lightnin struck the Navy Arsena at Denmark Lake, New Jersey. The explosion demolished the $80,000,000 plant, rocked the countryside, left thousands home- less and many dead. While the community fled in terror, fresh explosions hurled fragments of shell and debris far and wide. High upon the roster of those who responded to the call of duty were the telephone workers. Operators in the danger zone stayed at their posts. Those who had left for the day and others on vacation, on their own initiative, hurried back to help handle the unprecedented volume of calls. Linemen and repairmen braved exploding shells to re- store the service. Within a little thedral was a cathedral and not a movie palace; when no theatrical producers dared to ask fifty dollars for a first-night ticket; when Theo- dore Dreiser was not a best seller; when flagpoles held aloft flags; when gentlemen did not necessarily prefer blondes; when the Black Bottom was unknown; when intellectual inferi- ority was not an advertising idea; when “super-heterodyne” was not a household word. Why, I can remember New York *way back in 1923. Tup. over an hour emergency telephone service was established, invaluable in caring for the victims and in mobilizing forces to fight the fire which followed. In spite of repeated warnings of danger still threatening, no telephone worker left the affected area. Through each of the day’s twenty-four hours, the spirit of service is the heritage of the thou- sands of men and women who have made American telephone service synonymous with depend- ability. In every emergency, it is this spirit that causes Bell Sys- tem employees to set aside all thought of personal comfort and safety and, voluntarily, risk their livesto“*Getthemessage through.” GROW TALLER Yantages of the little man. course makes It posaible for you to be on a level with your fellow men, Course ts easy, inexpensive and re: gults sure. Mat! coupon for free information today! Without any obligation to me, send me full information on how J 1 row tabler. 1 Name. Street yb ct... comicbooks.com