Life, 1928-02-02 · page 6 of 38
Life — February 2, 1928 — page 6: what you’re looking at
What you’re looking at
# Analysis This is primarily a **Chrysler automobile advertisement**, not political satire. The page celebrates Chrysler's rapid rise in the auto industry rankings: - **The rankings listed** (27th in 1924, 18th in 1925, 9th in 1926, 4th in 1927) document the company's extraordinary market growth in just three years. - **The large stylized "3rd" figure** emphasizes that Chrysler achieved 3rd place in 1928 sales rankings—a remarkable achievement for a relatively new manufacturer. - The text boasts that Chrysler sold 193,750 cars (worth $275 million) in 12 months and that only two older car manufacturers outsold them. - **The bottom advertises specific models**: the '52, '62, '72, and Imperial '80, with prices ranging from $725 to $625 F.O.B. Detroit. This reflects the booming 1920s auto industry and Chrysler's genuine success during this period.