Life, 1928-02-02 · page 6 of 38
Life — February 2, 1928 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Chrysler automobile advertisement**, not political satire. The page celebrates Chrysler's rapid rise in the auto industry rankings: - **The rankings listed** (27th in 1924, 18th in 1925, 9th in 1926, 4th in 1927) document the company's extraordinary market growth in just three years. - **The large stylized "3rd" figure** emphasizes that Chrysler achieved 3rd place in 1928 sales rankings—a remarkable achievement for a relatively new manufacturer. - The text boasts that Chrysler sold 193,750 cars (worth $275 million) in 12 months and that only two older car manufacturers outsold them. - **The bottom advertises specific models**: the '52, '62, '72, and Imperial '80, with prices ranging from $725 to $625 F.O.B. Detroit. This reflects the booming 1920s auto industry and Chrysler's genuine success during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
27th in 1924 18 th in 1925 9th in 1926 th in 1927 ATIONAL Automobile Chamber of Com- merce sales records place Chrysler third for 1928. In 42 months Chrysler, due to public endorsement, has come from 27th to 3rd place. All but two makes, far longer estab- lished, have been outsoldby Chrysler. The order of precedence at the Na- tional Automobile Shows is deter- mined by the dollar volume of sales in the year ended July 1st. In these 12 months, Chrysler sold 193,750 motor cars—a volume of $275,000,- 000 paid by the public. No other make of car has ever re- corded such phenomenally rapid progress. In three and one-half years, produc- CHRYSLER ‘52' °62' °72 40 Body Styles Priced from tion and sales have in- creased six-fold over the original record-breaking first year of Chrysler. There can be no more impressive public en- dorsement of Chrysler performance, Chrysler long life, Chrysler quality, Chrysler value. y v v All Chrysler models are exhibited at the National Automobile Shows; ae ie the Balloon Room and entire lobby space of the ess Hotel during the Chicago Show, Jan. oh to Feb. 4th. Imperial ‘80° $725 to $6795 F 0.8. Detroit a comicbooks.com