Life, 1928-02-02 · page 5 of 38
Life — February 2, 1928 — page 5: what you’re looking at
What you’re looking at
This is primarily a **Listerine advertisement**, not political satire. The page depicts a medical scene where a doctor examines a sick infant while concerned adults (likely parents) look on. The advertisement warns that sore throats should never be neglected, as they can develop into serious illnesses like pneumonia. It promotes Listerine as an antiseptic solution—a gargle to use "at the first sign of cold or throat irritation." A callout bubble claims Listerine Tooth Paste at 25 cents "has halved the tooth paste bill of more than two million people." The boxed text notes that over 50 diseases originate in the throat, recommending Listerine treatment or consulting a physician if no improvement occurs. This reflects early 20th-century medical marketing, when antiseptics were heavily promoted for home health management.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life “Only a sore throat’’ Don't ever underestimate the danger of a sore throat; if neglected, it may develop into something serious —as many know to their sorrow. The same goes for a cold; pneumonia at this time of the year is your great enemy. At the first sigu of cold or throat irritation, use Listerine full strength as a gargle. Keep it up systematically, THE NEXT TIME! The next time you buy a dentifrice ask for Lister- ine Tooth Paste at 25¢ the large tube. It has halved the tooth paste bill of more than two mil- lion people. Being antiseptic, it imme- diately attacks the countless disease-producing bacteria in mouth and throat, and halts many an ailment before it be- comes dangerous. During winter weather, when you are usually subjected to poor air and sharp changes in temperature, it’s a good idea to use Listerine every day as a mouth wash and gargle. This pleasant and easy pre- caution may spare you a trying and painful siege of illness. Lambert Pharmacal Company, St. Louis, Mo., U. S. A. Never neglect a sore throat More than 50 diseases have their beginning or development in the THROAT. Some, of mild character, yield to an an- tiseptic, Others, more serious, do not. At the first sign of an irritated throat, gargle frequent- ly with Listerine. If no improvement is shown consult a physician, LIS TERINE -the safe antiseptic comicbooks.com