Life, 1928-02-02 · page 29 of 38
Life — February 2, 1928 — page 29: what you’re looking at
What you’re looking at
This is a cosmetics advertisement, not a political cartoon. The page promotes COTY's "Double Compacte Coty" makeup product—a compact containing both powder and rouge in a single case. The ornamental header features classical cherub figures, typical Art Deco design of the era. The ad emphasizes luxury and personalization: the compact comes in a platinum-toned box with optional monogram engraving. It lists various shade combinations (Blanc, Rachel, Naturel) paired with different rouge options. The copy uses flowery language ("double beauty in each") typical of 1920s-30s advertising. The illustration by Charles Dana Gibson (famous American illustrator) shows the opened compact. This is straightforward product advertising aimed at affluent female consumers, promoting cosmetics as a desirable status symbol and personal luxury item.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SHADE COMBINATIONS Blanc Compact Powder with Light Renge = Rachel with Medium or Dark REF Naturel with Bright, Light, Medium, or Dark Both Rouge and Poudre Compacte Obtainable Everywhere COTY DOUBLE BEAUTY IN EACH COnmple — adorable S Sn one compartment, COTY Compact Powder, in the shades so Hlallering lo the indidual. She other, COTY Rouges SO, lone. ously enlivening. Both, with maxtors and puffs tran exgut sile box of platin um tone A smart, ‘personal touch w to have one’s monogram ey engraved on the top. Dw @ “ROUGE” Ct booklet tlustrated by CHARLES DANA GIBSON matled upon reguest COM 114 Gh Benue, Inc. New JADA — $5 MEGill College Ave, Montreal comicbooks.com