Life, 1928-02-02 · page 25 of 38
Life — February 2, 1928 — page 25: what you’re looking at
What you’re looking at
This Life magazine page contains two distinct satirical pieces: **"Ballade of the Successful Revue"** (left) mocks the decline of quality musical theater. It contrasts Gilbert and Sullivan's sophisticated operettas with contemporary revues that prioritize spectacle over artistry. The poem's repeated refrain—"Undress your girls in the second act"—satirizes producers who rely on female nudity rather than plot, lyrics, or talented performers to fill seats. The joke: audiences will pay regardless of quality if skin is exposed. **"All the World Loves a Lover"** (right) satirizes young men's desperation in courtship and marriage. The cartoon shows a fiancé nervously asking his employer (Mr. Handley) for a raise to support his engagement, only to be rejected. The dialogue captures the anxious, submissive tone men adopted when seeking approval and financial security for marriage—reflecting early 20th-century class dynamics and marriage customs where a woman's family's approval (and financial standing) heavily influenced outcomes. Both pieces critique contemporary social values: shallow entertainment and transactional courtship.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Ballade of the Successful Revue NILBERT and Sullivan are no more, Who is there now that’s as good as they? Theirs was the time when lyrics and score Fitted the plot of a music play. Alas! their formula’s laid away; Out of the spotlight it’s long been backed. is the rule for success to-day: your girls in the second act. Thi Undress The book and lyrics may fetch a snore; The prima donna be fat and gray; The comic a vapid and mouthing bore; The baritone’s notes like a burro’s bray; The tenor may look like a popin- jay (As, in fact, he will) and his voice be cracked, But it’s easy to make the audience Undress your girls in the second act. Hammond may hate you and Dale deplore. Then, on the other hand, Gabriel may Blow on his trump an approving roar. Piffle ! who cares what the critics say So long as the cus- tomers pay and pay? And they certainly will —it’s a God's own fact! If you're sure from this principle not to stray: Undress your girls in the second act. L’Envor Producer, if, evening and matinee, You want to have every perform- ance packed, It won't do to stop at the negligee. Undress your girls in the second act. “Tuum: Mr. Blithers has made me his private secretary. Do you think I'll get an advance? Miu: Lots of them, dearie. ‘All the World Loves a Lover” “Goo morning, Mr. Braithwaite! Have I told you the good news? I’m engaged to be married! Yes, sir, we're going to be married in June. It's going to be a June wedding. And by the way, sir, if you'll excuse my mentioning it, would it be possible—that is, could you—could I—ah—do you suppose I could have a little raise in salary? I mean, I'll have more responsibil- ities now, with a family to support. .+-What's that, sir? No?” “Well, Mother, I might as well Baron Ireland, The Movie Heroine Does a Little Home Work tell you now as later. Wilma and I are engaged. Isn't that great?... Why, of course she comes from a good family. What do you think? «She is not extravagant! She promised me she wouldn't buy a single thing we couldn't afford. Two can live as cheaply as one, Mother. .+Nonsense! She hasn't got bow- legs. You're just trying to pick faults with her....Well, what if she does smoke?” “Mr. Handley, Wilma has asked me to have a little talk with you. We want to get married....Yes, she’s given her consent....Well, I’m making twenty-five dollars a week now, Mr. Handley, but I hope to get a raise in August....I know she’s been brought up with every luxury, sir, but I thought we could manage to keep up a fairly decent establish- ment on what I earn....Is that final, Mr. Handley? Won't you change your mind? Gosh!” “Hello, Wilma! This is your honey boy speaking. How are you, darling?. «What did you say?. Why, I did nothing of the kind! Listen!...Aw, say, Wilma, don’t be unreasonable!...Well, now, listen. ..-I know but..." (Click.) ‘Hey! Wilma!...Damn the woman!” Safe IRST BROKER: What's com- panionate marriage? Seconp Broker: Interim security, no par, cumulative, free from stock liability, callable at any time. comicbooks.com