Life, 1928-01-19 · page 37 of 38
Life — January 19, 1928 — page 37: what you’re looking at
What you’re looking at
This page combines a humorous short story with period product advertisements. **"Just What He Expected"** satirizes a man's resigned fatalism. The humorist encounters a series of domestic disasters—his car wrecked by a female driver, subway crowded with "flappers" (young women showing their knees, then scandalous), water leaking through the ceiling, his mother-in-law arriving for an extended visit, a stuck window, a broken lighter. Rather than reacting with frustration, he smiles at each mishap, expecting exactly this chaos. The joke reflects 1920s anxiety about modern life's unpredictability: women drivers, changing social mores (exposed legs), domestic incompetence, and family obligations all represent contemporary sources of male exasperation. **The advertisements** promote weight-loss tablets (Marmola) and hair product (Glostora)—typical early-20th-century consumer goods marketed with pseudoscientific claims about "natural" appearance and health, targeting masculine vanity and anxiety about physical presentation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Just What He Expected THE humorist came home after a tiresome day. Accompanying him was his wife, who had driven the car from the rear seat until another car driven by a woman driver wrecked his car. The humorist then came home on the crowded subway and noted seventeen flappers sitting with exposed knees. But the humorist smiled. It was just what he ex- pected. The humorist noted a stream of water trickling through the ceiling while the family below started the No Starvati No Abnormal Exercise Learn what it means to be slender. What it means in new beauty, new health and vitality. You will always be glad that you know. Wherever you look you can see that people have found a new way to reduce. Excess fat, once so common, is the ex- ception now. Find out that scientific method in justice to yourself. That way is embodied in Marmola prescription tablets. People have used them for 20 years—millions of boxes of them. The slender figures which prevail today are largely due to that. The use of Marmola requires no ab- normal exercise or diet, though modera- tion helps. Simply take four tablets daily until the excess disappears. Every box contains the formula and the reasons for results, so you will have no fear of The effects are due to asubstance which Nature employs in the body to turn food. into fuel and energy rather than into fat. It is the result of wide research and ex- Peiniens by sie men, Ifyou overweigh, you owe yourself, a trial of the help that has dae so much, Take Marmola for a while and watch the change that comes, All the results will delight you, we believe. Order now, before you forget it. When reduction is so easy, why stay fat? Marmola prescription tablets are Ifyour drugsistis ost hewll get them at once from his jobber. Ror he Pleasant ‘Way to Keeps Your Hair Neat, Rich-looking and Orderly IF your hair lacks natural gloss and lustre, or is difficult to keep in place, it is very easy to give it that rich, glossy, refined and orderly appearance, so essen- tial to well-groomed men. Just ruba little Glostora through your hair once or twice a week,—or after shampooing, and your hair will then stay, each day, just as you comb it. Glostora softens the hair and makes it pliable. Then, even stubborn hair will stay in place of its own accord. ‘It gives your hair that natural, rich well-groomed effect, instead of leaving it stiff and artificial looking as waxy stes and creams do. Glostora also ceps the scalp soft, and the hair healthy by restoring the natural oils from which the hair derives its health, life, gloss and lustre, Try it! See how easy it is to keep your hair combed any style you like, whether brushed lightly or combed down flat. If you want your hair to lie down par- ticularly smooth and tight, after apply- ing Glostora, simply moisten your hai with water before brushing it. A large bottle of Glostora costs but a trifle at any drug store. A generous sample FREE upon request. THE R. L. WATKINS COMPANY 1276 West 3rd Street, Cleveland, Obio Please send me FREE, a sample of GLOSTORA, all charges paid. player-piano. A telegram arrived announcing the fact that the humor- ist’s mother-in-law would arrive to spend the winter with the family. But the humorist smiled. Jt was just what he expected. The humorist attempted to open a window, but it stuck. He tried to light his patent cigarette lighter, which refused to light. But the humorist smiled. It was just what he expected. The doorbell rang and some one mentioned that a Confederate soldicr was at the door. The humorist opened the door and the letter carrier handed him a dozen letters. He opened the dozen letters. It was just as he expected. He had twelve more rejection slips. H.F.M. read Life regularly EVERY week! comicbooks.com