Life, 1928-01-12 · page 31 of 39
Life — January 12, 1928 — page 31: what you’re looking at
What you’re looking at
This page is primarily an advertisement, not political satire. It promotes "Les Pastels Coty" rouge—a cosmetic product by the Coty company (dated 1928). The ornamental header features classical cherubs; below are five illustrated female faces showing different complexions and hairstyles, demonstrating how the rouge looks "artistically true to each type." The ad emphasizes the product's "five glorifying shades" and appeals to individual beauty enhancement. The elegant palette-shaped container is showcased at bottom left. The text uses period-appropriate language ("greatest loveliness," "exquisite as a jewel") to market the rouge as a luxury item that accentuates natural skin tones. There is no political cartoon or satire present—this is straightforward 1920s beauty advertising targeting women concerned with fashionable cosmetics and personal individuality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LES PASTELS CO lY ROUGE — IN FIVE GLORIFYING SHADES sae Reset glowing tones — artistically true lo each “ype PF hx delicate accentuation or \ tilling brilliance of colour ‘ ng. Let COTY Rouges, with their ‘flawless penfection of tone and. texture, emphasize your own individuality 2 ws Greatest loveliness. She new East Gadian box — any black adorable — exguisile asa, pewel. ROUGE — Bright — Light— Medium — Dark — Invisible REPILLS ebtainable in all shades COPYRIGHT BY COTY, INC., 1928 comicbooks.com