Life, 1928-01-12 · page 29 of 39
Life — January 12, 1928 — page 29: what you’re looking at
What you’re looking at
This is a **Cadillac automobile advertisement**, not political satire. The page features an illustrated portrait of an elegantly dressed couple (a woman in a cloche hat and fur stole, a man in a top hat) alongside a sketched luxury automobile. The ad copy uses hyperbolic language typical of 1920s advertising, claiming the "New Cadillac" offers "power in abundance" and will "enthrall" drivers. It emphasizes luxury features—custom body styles by prestigious coachmakers Fisher and Fisher-Fleetwood—and positions Cadillac as a status symbol for the wealthy. The imagery and messaging target affluent consumers, associating the car with sophistication and modern elegance. There is **no political or social satire** here; this is straightforward luxury marketing from General Motors' premium brand.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
I evensas everywhere acknowledge the New Cadillac for its modern charm, its size, its luxury. But those who drive it will be so enthralled by its amazing resources of eager power that, to them y the New Cadillac will ever mean power— power in abundance that does the exceptional with matter-of-fact ease and brilliant finality. More than 50 exclusive body styles by Fisher and Fisher- Fleetwood CADILLAC A NOTABLE PRODUCT P&P or GENERAL MOTORS comicbooks.com