Life, 1928-01-05 · page 30 of 34
Life — January 5, 1928 — page 30: what you’re looking at
What you’re looking at
This page contains two main satirical pieces: **"Saved 30¢ in a Single Week"** (left cartoon): A humorous advertisement disguised as editorial content. It mocks consumerism and the marketing of beauty products. A woman with visibly chapped skin ("HA-HA's"—a pun on the skin condition causing laugh lines/dimples) discovers Frostilla lotion. The satire: she now hides her rough hands at movies, but after using the product, proudly displays her "white and lovely hands" at home. It exaggerates how trivial beauty concerns were marketed as life-changing solutions. **"Sob, Sister, Sob!"** (right poem): A satirical attack on sensationalist journalism and "sob sister" reporters—female journalists who wrote emotionally manipulative crime and human-interest stories. The poem mocks reporters who dramatize tragedies ("Six found dead!") purely for sales, treating human suffering as material to exploit. The repeated "sob," "cry," and "moan" emphasize the performative, manipulative nature of this journalism style. The page also includes period advertisements for Bayer Aspirin and other products, typical of 1920s Life magazine.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life N SATURDAY nights, she used to go to the movies... . She courted the dark; it hid those HA-HA hands! HEN, one day, she learned there was a cure for HA-HA’S (chapped skin) —that dread disease that roughens, coarsens, reddens the epidermis— | United Broadway (Continued from page 11) Cigar Store....Say, if they prohibited smoking where would we find telephone booths?... The Palace across the street... .It used to be the dream of all vaude- villians to play there....Now if the movie houses don’t get them, they’re there.... “And there’s a crowd there lauding you and applauding you When you’re on top; Same crowd hissing you and dismiss- ing you If you should flop....” The photomatic....You take your own picture. . ight for a quarter. «+. They're all ready to take home in five minutes....Say, isn’t this a wonderful age?...Let’s get to- | morrow’s paper and see what has ND now, Saturday night is “old | home night”. She sits in the blazing lights of the front parlor and glories in her white and lovely hands. * e e happened to-morrow....This age sure is great.... “But those who fail must learn to say, ‘To-morrow is another day!...’” Here we are at Fifi Street....Just ten block: dull from here up.... Broadway's « small place, isn’t it?...Just ten blocks... . “That's Broadway, Broadway, The Heart of the World....” Sidney Skolsky. Sob, Sister, Sob! (With Apologies to No One, Not Even Tennyson) MID the strife and woe >f life, "Neath shadows dark and tragic, | She plies the pen that racks strong VERY lover of the dictionary must | know that HA-HA’S means an invisible ditch, And so you see, when your skin is chapped, it is full of HA-HA'S . . . tiny ditches, invisible fissures, furrows, gaps. Painful, un- sightly, dangerous. HA-HA’S (chapped skin) can be cured, of course. The cure is Frostilla! HIS delightfully fragrant lotion, banishes HA-HA'S with the speed of a galloping breeze. Knead it gently into the skin and watch that sapless, corrugated, arid, desiccated surface be- come as smoothly supple-soft as a robin’s breast. There’s no after sticki- ness to Frostilla. It vanishes like a cooling mist. Its action is unfailing. ‘ROSTILLA comes in the bounti- ful new dollar bottl—and there’s a smaller size at 50c. At druggists tried and true, and all good toilet counters. The Frostilla Co., Elmira, New York, U.S.A. men With grief and poignant magic. Sob, sister, sob; set the wild ink- drops flying; Sob, sister; answer, presses, crying, crying, crying. Oh, hark! Oh, hear! how strong and clear, In accents loud and gory, The city ed cries, “Six found dead! Go get a good sob-story !” Weep, sister, weep; set the fleet type-bars throbbing; Wail, printers; answer, presses, sob- bing, sobbing, sobbing. So may she drench Page One and wrench Our hearts with death and murder; Her sorrows roll from soul to soul, What reader has not heard her? Sob, sister, sob; set the red head- lines flying; Moan, presses; answer, echoes, cry- ing, sighing, dying. George Sanford Holmes. To break a cold harmlessly and in a hurry try a Bayer Aspirin tablet. And headache. The action of Aspirin is very efficient, too, in cases of neuralgia. neuritis, even rheumatism and lumbago! And there's no after effect; docters give irin to children—often infants, When ever there's pain, think of Aspirin. The lgenuine Bayer Aspirin has Bayer on the box and on every tablet. All druggists, with proven directions, Physicians prescribe Bayer Aspirin; it does NOT affect the heart Aspirin is the trade mark of Ba: of Monoaceticacidester of er Manufacture alicylicacid of Famous Wool Products Now Sold Direct to the Public Save money. Order your Spring Suit and Suite Topeoat now. Suits of our own Doubdle- 'Tepeoats Twist cloth, made to measure. Exceedingly Mackinaws durable, Very good-looking, $33.50. Other Lea. Ceate suits $28.50 and up. Topcoats, $21.75 and feel Shirts up. Beautifully hand-tailored. Original and | Sweaters ontusive ae cor parouage guaranteed. Gelf Hose ‘rite for illustrated catalog prices. |Aute Redes Desk G, Patrich-Duluth Mille and Factories, Duluth, Minnesota. [Blanket CALLOUSES | Quick, safe relief for callouses |and burning on bottom of feet. For Free Sample, write The Scholl Mfg. Co., Chicago comicbooks.com es