Life, 1927-12-29 · page 29 of 41
Life — December 29, 1927 — page 29: what you’re looking at
What you’re looking at
This is a **business magazine advertisement**, not political satire. *Life* here promotes Forbes' Business Library through an aspirational pitch. The page features nine portraits of actual prominent businessmen of the era (B.C. Forbes, James H. Rand Jr., and others—listed by name), presented as successful "authorities." The headline asks: "Will You Be The 10th Man To Sit At This Board Table?"—positioning the reader as a potential peer among business elites. The appeal is straightforward: purchase this 12-volume business library ($18 total, payable in installments) to access these men's "secrets" and learn how to turn "pennies into dollars and failure into success." It's essentially a self-help/business education product marketed to ambitious businessmen, promising access to proven wisdom without needing personal connections. The satirical edge *Life* typically employed is absent here—this appears to be paid advertising content, reflecting early-20th-century marketing targeting the entrepreneurial class.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Will You Be The 10th Man To Sit AtThis Board Table ? How nine famous business authorities business authorities: 1. Mr. B.C. FORBES, Gssiman 2 Mr. JAMES HH. RAND, Jr. tive Manages RW. B Mail Order Manager Mr. WM. R. BASSET Ind dustrial E te. WML Fietcuer JFIOMAS BiErER Sie Will Manager 10. YOU! LF? Read Our Special Combination. Offer FORBES’ MAGAZINE, published twice a month, is read by over $7,000 business men. On the news-stands it sells for 25 cents, or $6 per year. For a limited time only, you may re- ceive the 12-volume FORBES’ BUSL NESS LIBRARY handsomely bound in. cloth and gold stamped, and a 3. subscription to FORBES’ a total combined cost of $18, which isthe costat the news-standsof FORBES’ Send No Money. Mail Coupon Now! before these gentlemen the _per- sonal problems which you have to solve. They will be YOUR problems. And their_solution will be YOUR solution. Can you imagine a busi- ness situation that one of these business experts is not able to cope with from the storehouse of know- ledge and successful achievement that is his? You can have the services of these men, in the records of their lives, their actual achievements and business secrets at your elbow twenty-four hours a day. can make profits for you RST, allow Mr. B.C. Forbes to ntroduce these world famous Consider wha t this means, Herein Forbes’ Business Library, the greatest of its kind ever pre- pared, you can find the solution of how to turn your pennies into dollars and failure into success. But that is not all. You can have Bi ress Library ATNO this remarkable sent to your home or office COST TO YOU. Read them, study them, and apply them at your lei- sure. If youcan’tsce how they will helptoincreaseprofitsand decrease expenses, just return them and it has not cost you a red penny. TO: MOTIVE MAGAZINEalone. In other words, cost you ABSO- have | BOTH the Magazine nt to your home ot office ON APPROVAL. You miny send us only $3—the hal- ance in five equal monthly payments of is nothing more to pay. If you decide o rise, jest retura the books at our ex B,C. FORBES’ MAGAZINE, | month f ayment for the be of 3 years—72 i I | | hem for five days and, if you IE | NAME | 1 NTS CLIP AND MAIL_THIS FREE OFFER S} initial payment and $ ADDRESS TOWN __ be full comicbooks.com