Life, 1927-12-01 · page 78 of 80
Life — December 1, 1927 — page 78: what you’re looking at
What you’re looking at
This is a full-page **advertisement**, not a cartoon or satirical piece. It promotes Gorham Company's sterling silver gift items for Christmas shopping. The ad features product photography of luxury goods—silver bowls, vases, cigarette cases, sugar baskets, and children's cups—with prices ranging from $3 to $100. The copy emphasizes that these precious metal gifts are affordable ("cost no more than much") and positions them as sophisticated alternatives to "ordinary remembrances." The central image shows what appears to be a Yuletide or holiday gathering scene, used to evoke festive sentiment and aspirational gift-giving. Readers are invited to request a 460-page gift suggestion booklet via coupon, either through their jeweler or by mail. The ad targets middle-to-upper-class consumers seeking tasteful, impressive Christmas presents during what was likely the pre-Depression or early 1930s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
THE GORHAM CRAFISMEN’S Wy, GIFT BOOK ds 460 Gift Suggestions for Christmas Ch a = Children's Sterling Silver Sterling Silver Bon : Cups $3 to $25 Bon Dishes, $5 to $25 ‘ ZS % y Sr Sp mit q Sterli Sil * erling Silver ing Silver Cigarette $8 $17.50 to $85 5 2 ace Sess ha a i) x 3 oh. ; | - | ut , ? ZN. Sterling Silver Sugar Sterling Silver Bowls Baskets .. $14 to $20 and Dishes, $15 to $100 "FSET EGS ROPE SEE ORT : ran Ask your jeweler or mail the coupon for your copy |¥, | With the subtle touch of genius, | more ordinary remembrances. | the Gorham Master Craftsmen To select them easily, first uF have transformed precious metal consult this fascinating booklet. ; into precious gifts for Christmas. | Then see the gifts themselves at 7 They cost no more than much — your jeweler’s. GORHAM PROVIDENCE, R.L @AGI@_ —- NEW yoRK,N. ¥. - _ —_ er Mail this coupon for “Gifts for the Yuletide,” if your jeweler cannot supply you GORHAM COMPANY, Derr.D7B, Provivence, R. 1 My jeweler’s mame ts... Please send me my copy of the Name Gorham Christmas booklet. Address comicbooks.com 3