Life, 1927-12-01 · page 77 of 80
Life — December 1, 1927 — page 77: what you’re looking at
What you’re looking at
This page is **not a political cartoon or satire** — it's a straightforward **advertisement** for Seald-Sweet tangerines from the Florida Citrus Exchange (Tampa). The ad uses aristocratic language ("His Excellency," "Aristocrat of fruits") to humorously elevate tangerines to noble status, marketing them as premium Christmas gifts. The decorative basket illustration and elegant typography emphasize luxury and seasonal appeal. The only notable element is the pun calling tangerines an "Aristocrat of fruits" — a light, playful marketing device rather than social commentary. This appears in a magazine (Life) known for satire, but this particular page is purely commercial advertising, likely from the 1920s-1930s based on the design style and typography.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Al 1s Excellency, the seald- Sweet TANGERINE SHPrisroc RAT of fruits, harbinger ot Christmas— Fs the gorgeous, juicy Se: ald- Sweet Tangerine |! © Be sure to have them in the Christmas stockings, on your table Christmas day, in the colorful baskets you send to friends and neighbors. So be sure to have the finest! Ask for Seald-Sweet Tangerines—the largest and juiciest grown, the pick of the Florida crop, carefully selected and packed for you under the Seald- Sweet label. FLORIDA cCIlTrrRuUS EXCHANGE, TAMPA Distributors of Florida's finest Oranges, Grapefruit an FLORIDA’S FINEST TANGERINES comicbooks.com